Senior Paper Guidelines
Table 1 Review of Literature
Author/
Date Theoretical/
Conceptual
Framework Research
Question(s)/
Hypotheses Methodology Analysis &
Results Conclusions Implications for
Future research Implications
For practice
James “Mick” Andzulis, Nikolaos G. Panagopoulos, and Adam Rapp
(2012)
Analogy between the rise of internet usage in the sales force and the advent of social media is presented and discussed. What determines who “owns” social media within an organization? Social media will become a substantial source for future research that has the potential to shape, craft, and transform not only sales and marketing strategy, but corporate strategy for years to come. Typologies of social media, or the differences in their applications in business-to-business (B2B versus business-to-consumer (B2C) environments.
Susanna R. Campbell,
Ismet Anitsal,
M. Meral Anitsal,
(2013)
Explanatory power and deeper understanding of core social media users. Can companies successfully use social media for marketing?
What are the key success factors that may encourage the use of social media in marketing strategies? Research data was collected over four months. Respondents in this qualitative study were ten college students plus two high school students and three adults. Statistics about Facebook users indicated that the core users were 18-24 year olds. Respondents reacted differently to each question, but thirteen themes were identified, divided into two categories (the importance of social media for individual users and for companies) and then subdivided into different core values. With social media being so popular and so widely used, companies should realize the potential benefits, which include access to many people, feedback, online word of mouth, and affordable advertising.
Future research should be diversified and representative of emerging of social media populations.
Research should also include an
Author/
Date Theoretical/
Conceptual
Framework Research
Question(s)/
Hypotheses Methodology Analysis &
Results Conclusions Implications for
Future research Implications
For practice
James “Mick” Andzulis, Nikolaos G. Panagopoulos, and Adam Rapp
(2012)
Analogy between the rise of internet usage in the sales force and the advent of social media is presented and discussed. What determines who “owns” social media within an organization? Social media will become a substantial source for future research that has the potential to shape, craft, and transform not only sales and marketing strategy, but corporate strategy for years to come. Typologies of social media, or the differences in their applications in business-to-business (B2B versus business-to-consumer (B2C) environments.
Susanna R. Campbell,
Ismet Anitsal,
M. Meral Anitsal,
(2013)
Explanatory power and deeper understanding of core social media users. Can companies successfully use social media for marketing?
What are the key success factors that may encourage the use of social media in marketing strategies? Research data was collected over four months. Respondents in this qualitative study were ten college students plus two high school students and three adults. Statistics about Facebook users indicated that the core users were 18-24 year olds. Respondents reacted differently to each question, but thirteen themes were identified, divided into two categories (the importance of social media for individual users and for companies) and then subdivided into different core values. With social media being so popular and so widely used, companies should realize the potential benefits, which include access to many people, feedback, online word of mouth, and affordable advertising.
Future research should be diversified and representative of emerging of social media populations.
Research should also include an