Seo and Smm for Adventure Tourism Industry
Exploring And Finding The Scope Of Digital Marketing for Treks 'n Rapids Pvt Ltd
A report submitted towards the partial fulfillment of the requirements of the two years full-time Post Graduate Diploma in Management.
Submitted by: Dinesh Kumar J Post Graduate Diploma in Management Roll No.: 2K11IB04 (2011-13)
ASIA-PACIFIC INSTITUTE OF MANAGEMENT 3,Institutional Area, Jasola , New Delhi 110025
(I) ACKNOWLEDGEMENT
I would like to acknowledge the support of the entire management at Treks 'n Rapids Pvt Ltd for making this project possible and a great learning experience by extending their kind cooperation and encouragement.
I am highly indebted to Mr. Pranav Kukreti (Director and Co-founder – Treks 'n Rapids) for his constant support and guidance. My special gratitude to Mr. F.M.Das (GM -HR) Mr. Shivanand Mr Sachin Chauhan (Partner – ABLOnline)
I am extremely grateful to my mentor at Asia Pacific Institute Of Management, Dr.Paroma Mitra Mukherjee for her guidance in completing this project.
My thanks and appreciations also goes to my colleagues for their help and support which they provided me with in due course of my internship.
2
(II)DECLARATION:
This is to certify that Mr. Dinesh Kumar J, Roll No. 2k11IB04 has completed his summer internship at Treks 'n Rapids Pvt. Ltd and has submitted this project report entitled ‘Exploring And Finding The Scope Of Digital Marketing’ towards partial fulfillment of the requirements for the award of the Post Graduate Diploma in Management 2011-2013.
This Report is the result of his own work and to the best of my knowledge no part of it has earlier comprised any other report, monograph, dissertation or book. This project was carried out under my overall supervision.
--------------------------Dr.Paroma Mitra Mukherjee
3
TABLE OF CONTENTS:
S.NO TITLE PAGE NUMBER (I) (II) (II) 1 1.1 1.2 1.3 1.4 2 2.1 Acknowledgement Declaration Executive Summary Introduction Brief About the company
A report submitted towards the partial fulfillment of the requirements of the two years full-time Post Graduate Diploma in Management.
Submitted by: Dinesh Kumar J Post Graduate Diploma in Management Roll No.: 2K11IB04 (2011-13)
ASIA-PACIFIC INSTITUTE OF MANAGEMENT 3,Institutional Area, Jasola , New Delhi 110025
(I) ACKNOWLEDGEMENT
I would like to acknowledge the support of the entire management at Treks 'n Rapids Pvt Ltd for making this project possible and a great learning experience by extending their kind cooperation and encouragement.
I am highly indebted to Mr. Pranav Kukreti (Director and Co-founder – Treks 'n Rapids) for his constant support and guidance. My special gratitude to Mr. F.M.Das (GM -HR) Mr. Shivanand Mr Sachin Chauhan (Partner – ABLOnline)
I am extremely grateful to my mentor at Asia Pacific Institute Of Management, Dr.Paroma Mitra Mukherjee for her guidance in completing this project.
My thanks and appreciations also goes to my colleagues for their help and support which they provided me with in due course of my internship.
2
(II)DECLARATION:
This is to certify that Mr. Dinesh Kumar J, Roll No. 2k11IB04 has completed his summer internship at Treks 'n Rapids Pvt. Ltd and has submitted this project report entitled ‘Exploring And Finding The Scope Of Digital Marketing’ towards partial fulfillment of the requirements for the award of the Post Graduate Diploma in Management 2011-2013.
This Report is the result of his own work and to the best of my knowledge no part of it has earlier comprised any other report, monograph, dissertation or book. This project was carried out under my overall supervision.
--------------------------Dr.Paroma Mitra Mukherjee
3
TABLE OF CONTENTS:
S.NO TITLE PAGE NUMBER (I) (II) (II) 1 1.1 1.2 1.3 1.4 2 2.1 Acknowledgement Declaration Executive Summary Introduction Brief About the company