These elements are in the direct control of the publisher
THE PERIODIC TABLE OF SEO SUCCESS FACTORS
Search engine optimization — SEO — seems like alchemy to the uninitiated. But there's a science to it. Below are some important "ranking factors" and best practices that can lead to success with both search engines and searchers.
OFF-THE-PAGE FACTORS
Elements influenced by readers, visitors & other publishers
CONTENT
LINKS
Cq Cr Cw Ce Cf Vt Va
HTML
QUALITY RESEARCH WORDS ENGAGE FRESH THIN ADS
Are pages well written & have substantial quality content? Have you researched the keywords people may use to find your content? Do pages use words & phrases you hope they'll be found for? Do visitors spend time reading or "bounce" away quickly? Are pages fresh & about "hot" topics? Is content "thin" or "shallow" & lacking substance? Is your content ad-heavy, especially "above the fold?"
Lq Lt
QUALITY TEXT NUMBER PAID SPAM
Are links from trusted, quality or respected web sites? Do links pointing at pages use words you hope they'll be found for? Do many links point at your web pages? Have you purchased links in hopes of better rankings? Have you created many links by spamming blogs, forums or other places?
ON-THE-PAGE SEO
CONTENT
+3
OFF-THE-PAGE SEO
ARCHITECTURE
+3 +3
HTML
LINKS
+3
TRUST
+3
SOCIAL
+2
PERSONAL
Ln Vp Vl
TRUST
Cq Ht Ac Lq Ta Sr
Quality +3 Titles +2 Crawl +2 Quality +2 Authority +1
Pc
Country Locality
+3
Reputation +1
Cr Hd Ad Lt
Research Description +2 +1 Duplicate +1 Text Words +2 Headers +1 Speed +1 Numbers
Th Ss Pl
History Shares +1 Identity History -1
+3
Ta Th
AUTHORITY HISTORY IDENTITY PIRACY
Do links, shares & other factors make site a trusted authority? Has site or its domain been around a long time, operating in same way? Does site use means to verify its identity & that of authors? Has site been flagged for hosting pirated content?
Ht