Sephora

About Sephora Sephora is known to the world as a “visionary beauty-retail concept”. The woman Dominique Mandonnaud originally founded the well-known company in France during the year 1970. The company is said to be a unique “open-sell environment” that showcases a large amount of brands ranging from well-known classics to new and upcoming brands. The store offers a large range of product categories as well. These range from skincare, color, fragrance, body, smilecare, haircare, and also Sephora’s own private label. Those working with the company are professionals within the industry who have a vast knowledge of all the products carried within the store (Sephora.com). Currently, Sephora is “not only the leading chain of perfume and cosmetics stores in France, but also a powerful beauty presence in countries around the world”. The company is also very focusing on learning the newest and latest trends within the beauty industry. In order to do this, the company created “the science of Sephora”. This is comprised of a group of professionals and product consultants handpicked to be the most “knowledgeable”. The program assures that the team is skilled to: “identify skin types, have knowledge of skin physiology, the history of makeup, application techniques, the science of creating fragrances, and most importantly, how to interact with Sephora’s diverse clientele”. (Sephora.com) The company is currently owned by Louis Vuitton Moet Hennessy (LMVH), the “world’s leading luxury goods group.” This group is known to be a “beauty trailblazer”. This is all because the large assortment of prestigious products they make as well as the group of experts they have on their team offering excellent and “unbiased” advise, and “interactive shopping environment”, as well as the lasted innovations. The company is known for their stores, their online shopping environment, their Beauty Insider club and their mini stores within jcPenny (jcp). (Sephora.com)

Sephora