Sequence 6 Final Project

Sequence 6. MOP 22.122
Lean Practices in Supply Chain Management
Professor. Seok-Jin HONG
Date. February 10th 2014

“A Primer for
Lean Marketing”

Rhys Johnson
Xiating Shi
Kyung-Yoon Min
Vitor Rogerio Chen
Austeja Venclovaityte
[e-mail]
[e-mail]
[e-mail]
[e-mail]
[e-mail]

Table of Contents
Abstract 3
Introduction 4
Summary of Primer Lean Marketing 5
Main Principles 5
SWOT Analysis 6
Other recommendations 7
The Ultimate Goal 8
Discussion 9
Run Your Marketing Team Like a Startup 9
Healthcare Startups Adopt Lean Marketing 10
References 12

Abstract
This paper will discuss how best to apply lean practices within a marketing context. We begin by analyzing the provided document primer lean marketing and take into consideration the different factors within this article that help to ensure successful lean marketing practices. The main points that will be discussed in relation to this article will be main principles in relation to the 4 Ps, SWOT analysis, other related analyses, and the ultimate goal that surrounds lean marketing practices. After considering the valuable lean marketing tips within this article, we further analyze two other documents that discuss lean practices in a marketing context and apply the skills that we learned in the initial primer lean marketing document.

Introduction
Our paper attempts to show how lean thinking, which is being employed in manufacturing, can also be applied to marketing. Examining how lean practices can be used to reduce marketing waste and contribute to the flow of value-added processes. We identified that if startups want to maximize viable product then they need to get these products into the market as quickly as possible. We also observed how lean marketing is applicable to the marketing planning process and four Ps, product, price, promotion and place in the marketing mix.

Analyzing how business practices such as outsourcing,

References: 1. Alf Nucifora – “It’s Time for Sales, Marketing to Get Lean”, retrieved from http://www.nucifora.com/art_195.html February 8, 2014 2. Business901 – “Lean Marketing” retrieved from http://business901.com/lean/ February 9, 2014 3. Business901 – “Lean Sales and Marketing Engagement” retrieved from http://business901.com/blog1/lean-sales-and-marketing-engagemnt/ February 9, 2014 4. Business901 – “Value Stream Marketing” retrieved from http://business901.com/lean/value-stream-marketing/ February 9, 2014 5. Clinton Hailey – “Healthcare Startup Adopts Lean Marketing – Sees 6x Increase in Trafic and Leads” retrieved from http://www.versio2.com/work/inbound-marketing-case-study-healthcare-startup-lean-marketing February 8, 2014 6. Dave Brock – “Applying Lean Practices to Sales and Marketing” retrieved from http://partnersinexcellenceblog.com/applying-lean-practices-to-sales-and-marketing/ February 8, 2014 7. Doug Bartholomew – “Lean in Sales and Marketing – Addressing a Market Need: An Interview with Brent Wahba” retrieved from http://www.lean.org/common/display/?o=2149 February 9, 2014 8. Ellie Mirman – “Lean Marketing: How to Run Your Marketing Team Like a Startup” retrieved from http://blog.hubspot.com/blog/tabid/6307/bid/33718/Lean-Marketing-How-to-Run-Your-Marketing-Team-Like-a-Startup.aspx