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Serengeti

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Serengeti
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CHAPTER 1
The website
The website that I have chosen is called: go2africa.com (Africa Safari Travel) and this is the address http://www.go2africa.com/tanzania/serengeti-national-park/african-safari-guide/flights.

Figure 1.0
When someone logs into the website they can get to see Travel Deals, Accomodation, Tours, Travel Guide & Tips, Flights and Wildlife Guide as seen on figure 1.0.
Serengeti is one of the unique locations in this website, This websites offers a product to the customers in terms of a service.

INTRODUCTION
Discover Serengeti

Figure 2.0
It was 1913 and great stretches of Africa were still unknown to the white man when Stewart Edward White, an American hunter, set out from Nairobi. Pushing south, he recorded: "We walked for miles over burnt out country... Then I saw the green trees of the river, walked two miles more and found myself in paradise."
He had found Serengeti. In the years since White 's excursion under "the high noble arc of the cloudless African sky," Serengeti has come to symbolize paradise to many of us. The Maasai, who had grazed their cattle on the vast grassy plains for millennia had always thought so. To them it was Siringitu - "the place where the land moves on forever." The Serengeti region encompasses the Serengeti National Park itself, the Ngorongoro Conservation Area, Maswa Game Reserve, the Loliondo, Grumeti and Ikorongo Controlled Areas and the Maasai Mara National Reserve in Kenya. Over 90,000 tourists visit the Park each year.
Two World Heritage Sites and two Biosphere Reserves have been established within the 30,000 km² region. It 's unique ecosystem has inspired writers from Ernest Hemingway to Peter Mattheissen, filmmakers like Hugo von Lawick and Alan Root as well as numerous photographers and scientists .
The Serengeti ecosystem is one of the oldest on earth. The essential features of climate, vegetation and fauna have barely changed in the past million years. Early



References: Borner, M., Fitzgibbon, C., Borner, M., Caro, T., Lindsay, W., Collins, D. & Bristow, M. (1996). Dog jabs to save lions. BBC Wildlife 14(12):p61. Buhalis, Dimitrios. eTourism; Information technology for strategic tourism management Frew, A.J. and Horan, P (2007) Destination Website Effectiveness – A Delphi Study-based eMetric Approach, Proceedings of the Hospitality Information Technology Association Conference, HITA 07, Orlando, USA. Inkpen, Gary. Information Technology for Travel and Tourism. 2nd ed. London: Wesley Longman, 2008. Print. Page, Stephen, J, and Joanne Connell.Tourism a Modern Synthesis. 2nd ed. London: Thomson, 2006. Print. Roberts, L. & D. Hall, (2001) Rural Tourism and Recreation: Principles to Practice, Cambridge: CABI Publishing Series. Websites Clark, Emma, 2002, Online travel bucks gloomy trends [online] Travel Distribution Solutions, 2011, Destination Management System [online].Available from: . [Accessed on 28th October, 2012].

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