The major factor which determines the success of a health and social care organization, is its effectiveness of service delivery. The way they offer their services to their customers, the quality of those services, the expectations of the service quality in the minds of the people, etc are really important, when considering the effectiveness of service delivery. The service delivery and associated service operations play a very critical role in achieving customer satisfaction. Only satisfied customer will have loyalty to the organization. This is very important, as the loyal customers are considered as the most invaluable asset for the business organization, especially in this highly competitive business environment. There are chnaces for having some gaps between the customer’s expectations especially about the service delivery, quality of service, customer service etc and with that of the company’s service delivery strategy. When there is a difference between the customer driven service designs and standards, and with the service delivery, a gap 3 will be created. Every organization, especially service organizations will try to reduce the gap or even o avid the gap 3, by developing service strategies and processes as per the expectations of the customers or as the way the customers wants it. The employees have got great role in overcoming or even avoiding this gap 3. Its all depend upon the service of the employees. If they offer high standard customer service, that will make the customers satisfied. And satisfied customers are loyal customers. The employees actually got the boundary spanning roles and if they are fulfilling their job roles effectively, the service delivery and quality won’t be of any issues. Through their exceptional quality of offering services, to the customers, the employees could even develop a unique service culture which is also essential for determining the success of the entire organization.
The importance of service