Preview

Service Marketing

Satisfactory Essays
Open Document
Open Document
1927 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Service Marketing
Report On

Application and justification of servqual model on “Bangladesh Road Transport Corporation” (BRTC)

Letter of Transmittal

29 August, 2012
To
Tarafder Md. Mehedi Al_Masud
Course Teacher
School of Business Studies
Southeast University

Dear Sir,
With due respect, we are submitting this report on the basis of service industry “BRTC ”. We took help from our course teacher Tarafder Md. Mehedi Al_Masud from internet and used our creativity. This report is only for academic purpose. This is not at all for regular activities.
I therefore, request your favor to accept our report.
Yours Sincerely

------------------------------
Md Harun_Or_Rashed Khan
(On behalf of the group member)

Preface
Bangladesh road transport corporation (BRTC) is the biggest public service industry. We just try to present hear current position & what types of quality provide for customers.
We try to complete our proposal as a % of service taker from BRTC. Report is a team work which can help us to provide best decision for our group work. Here we have to emphasize or the awareness of the BRTC service. The purpose of this report is to learn about research as well as work with a group of team. This report is fulfilled with different information. We gather the information from different sources. As it suggests the objective of research, data analysis, data collection. In the report of approach to the problem. After that, researcher will make a hypothesis to collect possible answer to the research question. In the case of research, design can be organized in two types such as exploratory research and conclusive research. A researcher basically needs to design this exploratory research to understand the problems towards the BRTC and researcher will design conclusive research to collect large sample to establish clean information about BRTC
Overall all credit goes to my group members for

You May Also Find These Documents Helpful

  • Powerful Essays

    Before going to any consumers, we have to identify what are the information we are looking…

    • 2181 Words
    • 8 Pages
    Powerful Essays
  • Satisfactory Essays

    Marketing

    • 329 Words
    • 2 Pages

    1. What type of information is available on the AMA website to assist students in planning their careers and finding jobs? AMA distributes Self-Study programs, developed by business and education experts, which gain recognition from the Regents of the University of the State of New York as an educational institution in 1973. Plans your career for over 65 skill-building courses in 20 subject areas including Supervision, Human Resources, Communication, Leadership, Finance, and Management. They also have job listings on their career page that would benefit students in the cities of Chicago, New York, Saranac Lake, and Arlington.…

    • 329 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Business Marketing

    • 1051 Words
    • 5 Pages

    LO1. There are four major trends that have influenced world trade and global marketing . first one is decline of economic protectionism , is the practice of shielding one or more industries within a country’s economy from foreign competition through the use of tariffs or quotas . Second is rise of economic integration , just like creation of the European Union and the North American Free Trade Agreement . Third , there exists global competition among global companies for global consumers , resulting in firms adopting global marketing strategies and promoting global brands . And finally , is the emergence of a networked global marketspace has emerged using internet technology as a tool for exchanging goods , services , and information on a global scale.…

    • 1051 Words
    • 5 Pages
    Good Essays
  • Good Essays

    When you have a little brother, it can be easy to take advantage of him, especially when your brother is crippled. Brother was a bad brother for reasons, and the reasons he was a good brother doesn’t cancel out the bad reasons. Brother was a good brother for teaching Doodle movements like walking and swimming, but also a bad brother for pushing him too hard and taking advantage of him.…

    • 428 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    business marketing

    • 689 Words
    • 6 Pages

    I certify that the work submitted for this assignment is my own. I have clearly referenced any sources used in the work. I understand that false declaration is a form of malpractice.…

    • 689 Words
    • 6 Pages
    Satisfactory Essays
  • Good Essays

    Marketing services is different from marketing goods, and the marketing tools and practices developed for goods marketing are often not directly transferable to the marketing of services. There are several major differences, including:…

    • 540 Words
    • 3 Pages
    Good Essays
  • Good Essays

    marketing

    • 723 Words
    • 2 Pages

    Code of conduct is a central guideline and reference for users in support of day to day decision making. It is meant to clarify an organization mission, values, and principals relating them with a standard of professional conduct. The code of conduct can be used to locate necessary documents, services, and other resources related to ethics within the organization. In other words, it is a written set of guidelines issued by and organization to its workers and management to help them conduct their actions in accordance with its primary values and ethical standards. It is important to ensure that the employees follow the code of conduct. Chipotle for example has a code of conduct that must be followed to support day to day decision making. Their code of conduct includes an integrity statement, anti-discrimination, harassment, and sexual harassment policy, “It’s the law” and “chipotle confidential“. All employees should know their code of conduct so they are able to understand what is expected of them in terms of standards and values.…

    • 723 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Marketing

    • 7491 Words
    • 20 Pages

    Chapter 1 Marketing Creating and Capturing Customer Value 1) According to the five-step model of the marketing process, the first step in marketing is ________. A) capturing value from customers to create profits and customer equity B) constructing an integrated marketing program that delivers superior value C) building profitable relationships and creating customer delight D) understanding the marketplace and customer needs and wants E) designing a customer-driven marketing strategy Answer D Difficulty Moderate Chapter LO 1 Course LO Discuss the fundamental concepts of marketing 2) ________ are defined as states of felt deprivation. A) Needs B) Ideas C) Demands D) Values E) Exchanges Answer A Difficulty Easy Chapter LO 2 Course LO Discuss the fundamental concepts of marketing 3) ________ are the form human needs take as they are shaped by culture and individual personality. A) Wants B) Necessities C) Services D) Benefits E) Risks Answer A Difficulty Easy Chapter LO 2 Course LO Discuss the fundamental concepts of marketing 4) When backed by buying power, wants become ________. A) needs B) demands C) offerings D) values E) ideas Answer B Difficulty Easy Chapter LO 2 Course LO Discuss the fundamental concepts of marketing 5) Abel now has the buying power to purchase the computer that he wanted to buy six months ago. Abels want has most likely become a(n) ________. A) need B) value C) demand D) offering E) desire Answer C Difficulty Difficult Chapter LO 2 Course LO Discuss the fundamental concepts of marketing AACSB Analytic thinking 6) Marketers are said to suffer from marketing myopia when they ignore underlying consumer needs and focus excessively on ________. A) consumers brand experiences B) competitors threats C) consumers existing wants D) competitors strengths E) consumers future demands Answer C Difficulty Moderate Chapter LO 2 Course LO Discuss the fundamental concepts of marketing 7) ________ is the act of obtaining a…

    • 7491 Words
    • 20 Pages
    Powerful Essays
  • Good Essays

    References: and fourth, MIS involves the activities of a profession or corporate function whichare integral to the essence of what MIS is (Currie & Galliers, 1999).…

    • 5148 Words
    • 21 Pages
    Good Essays
  • Good Essays

    1. What is so distinctive about services marketing that it requires a special approach, set of concepts, and body of knowledge?…

    • 750 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Reif, T. D. (2004.). Factors Influencing Consumers€™ Factors Influencing Consumers ECommerce Commodity Purchases Commerce Commodity Purchases. Information…

    • 5860 Words
    • 39 Pages
    Powerful Essays
  • Good Essays

    Marketing

    • 1600 Words
    • 7 Pages

    The Coffee Bean and Tea Leaf was found by Herb and Mona Hyman in 1963 when they visited Europe to taste and experience the best coffee offered in that region. For that matter they have decided to bring home the specialty coffee concept of a business back to California, United States. They first opened their store in Brentwood, California, and still operating until this day.…

    • 1600 Words
    • 7 Pages
    Good Essays
  • Satisfactory Essays

    Service Marketing

    • 373 Words
    • 4 Pages

    Evoked set – a set of products and brands that a consumer considers during the decision-making process – that is derived from past experiences or external sources.…

    • 373 Words
    • 4 Pages
    Satisfactory Essays
  • Good Essays

    Context Analysis

    • 3669 Words
    • 11 Pages

    Scenario (1): Your CEO is concerned about sexual harassment in the workforce. The present course is outdated due to court rulings. As a result, a consultant is engaged to revise the existing harassment awareness program for all the employees.…

    • 3669 Words
    • 11 Pages
    Good Essays
  • Satisfactory Essays

    Marketing

    • 534 Words
    • 3 Pages

    According to Kotler,“ Market segmentation is the subdividing of a market into distinct and increasingly homogeneous subgroups of customers, where any subgroup can conceivably be selected as a target market to be met with a distinct marketing mix” ( Chee, D., 2012).…

    • 534 Words
    • 3 Pages
    Satisfactory Essays

Related Topics