Preview

Service Marketing

Satisfactory Essays
Open Document
Open Document
939 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Service Marketing
344SAM
Project Management
Lecture 1
Introduction to Project Management

Teaching Staff
• Dr Dannie Talbot
• Email: danielle.talbot@coventry.ac.uk
• Dr James Smith
• Email: james.smith@coventry.ac.uk

Formal Outcomes
The intended learning outcomes are that by the end of this module students should be able to:
• Develop a project management plan in a business context
• Critically evaluate different approaches to project management
• Evaluate methods of managing large scale projects. Our Intention
• To give you an insight into both the theory and reality of project management
• To equip you with useful skills & tools for your PM toolkit
• To enable you to critically assess projects.

Indicative Content
• Linking projects to business strategy and objectives • Project definition & scope
• ‘soft systems methodology’ • Project organisation
• Project quality
• Project cost and benefit analysis •
•
•
•

Project scheduling
Risk management
Project definition
Implementation and control • Project management systems and methods
• Project management information systems
• Communication.

Course Textbook
Jeffrey K Pinto

Project Management:
Achieving Competitive
Advantage
Second Edition
Pearson
Available from campus bookshop. Format
Two lectures every week:
• Wednesday 10-11 & Thursday 1-2pm
One weekly seminar
• Please sign up for a seminar slot (on moodle) if you have not already done so!
• http://moodle.coventry.ac.uk/hub/
Self directed/online study.

Seminars
• Case studies
• Practical exercises for hands-on experience of using project management techniques • Discussion
• Please prepare for seminars and be ready to participate.

Assessment
• Coursework 1 = 50%
• Coursework 2 = 50%
• You must get a mark of at least 35% in each coursework and the overall module mark must be at least 40% in order to pass the module.

Coursework 1
Produce a 1500 word report on a project:
•
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Better Essays

    Risk management for Supplier Global Expansion Plan
    • 1150 Words
    • 6 Pages

    Risk management for Supplier Global Expansion Plan

    Project Management Institute. (2000). _A Guide to the Project Management Body of Knowledge (4th ed.)._…

    • 1150 Words
    • 6 Pages
    Better Essays
    Read More
  • Powerful Essays

    ITMG624
    • 4112 Words
    • 21 Pages

    ITMG624

    This course provides students with the foundations for effective project management in modern organizations. The course begins with a comprehensive introduction to the main components of the project management discipline. Specifically, a comprehensive and thorough examination…

    • 4112 Words
    • 21 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Service Marketing Chapter Summery
    • 2181 Words
    • 8 Pages

    Service Marketing Chapter Summery

    Before going to any consumers, we have to identify what are the information we are looking…

    • 2181 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Project Management
    • 289 Words
    • 2 Pages

    Project Management

    Apply the project management concepts discussed in Weeks 1–3 to this project. This information will also be used in next week’s individual…

    • 289 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Business Marketing
    • 1051 Words
    • 5 Pages

    Business Marketing

    LO1. There are four major trends that have influenced world trade and global marketing . first one is decline of economic protectionism , is the practice of shielding one or more industries within a country’s economy from foreign competition through the use of tariffs or quotas . Second is rise of economic integration , just like creation of the European Union and the North American Free Trade Agreement . Third , there exists global competition among global companies for global consumers , resulting in firms adopting global marketing strategies and promoting global brands . And finally , is the emergence of a networked global marketspace has emerged using internet technology as a tool for exchanging goods , services , and information on a global scale.…

    • 1051 Words
    • 5 Pages
    Good Essays
    Read More
  • Powerful Essays

    Orion Shield Project
    • 5525 Words
    • 23 Pages

    Orion Shield Project

    Executive Summary The basic concepts of project management calls for proper planning, organization and the management of a variety of resources in order to successfully achieve a certain goal. One of the most important objectives of project management is the ability to deliver a product or service within a certain time constraint or “on time” as well as being fiduciary responsible or “within budget.” Thus, it can be seen that good project management makes efficient use of time, money, personnel, materials and supplies, and methods of communication in order to successfully complete a project. Unfortunately, these basic methods of project management were not…

    • 5525 Words
    • 23 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    business marketing
    • 689 Words
    • 6 Pages

    business marketing

    I certify that the work submitted for this assignment is my own. I have clearly referenced any sources used in the work. I understand that false declaration is a form of malpractice.…

    • 689 Words
    • 6 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Business Marketing
    • 2128 Words
    • 9 Pages

    Business Marketing

    (NB: If an assignment contributes to more than one unit, separate feedback on each is essential)…

    • 2128 Words
    • 9 Pages
    Powerful Essays
    Read More
  • Good Essays

    marketing
    • 723 Words
    • 2 Pages

    marketing

    Code of conduct is a central guideline and reference for users in support of day to day decision making. It is meant to clarify an organization mission, values, and principals relating them with a standard of professional conduct. The code of conduct can be used to locate necessary documents, services, and other resources related to ethics within the organization. In other words, it is a written set of guidelines issued by and organization to its workers and management to help them conduct their actions in accordance with its primary values and ethical standards. It is important to ensure that the employees follow the code of conduct. Chipotle for example has a code of conduct that must be followed to support day to day decision making. Their code of conduct includes an integrity statement, anti-discrimination, harassment, and sexual harassment policy, “It’s the law” and “chipotle confidential“. All employees should know their code of conduct so they are able to understand what is expected of them in terms of standards and values.…

    • 723 Words
    • 2 Pages
    Good Essays
    Read More
  • Powerful Essays

    Marketing
    • 7491 Words
    • 20 Pages

    Marketing

    Chapter 1 Marketing Creating and Capturing Customer Value 1) According to the five-step model of the marketing process, the first step in marketing is ________. A) capturing value from customers to create profits and customer equity B) constructing an integrated marketing program that delivers superior value C) building profitable relationships and creating customer delight D) understanding the marketplace and customer needs and wants E) designing a customer-driven marketing strategy Answer D Difficulty Moderate Chapter LO 1 Course LO Discuss the fundamental concepts of marketing 2) ________ are defined as states of felt deprivation. A) Needs B) Ideas C) Demands D) Values E) Exchanges Answer A Difficulty Easy Chapter LO 2 Course LO Discuss the fundamental concepts of marketing 3) ________ are the form human needs take as they are shaped by culture and individual personality. A) Wants B) Necessities C) Services D) Benefits E) Risks Answer A Difficulty Easy Chapter LO 2 Course LO Discuss the fundamental concepts of marketing 4) When backed by buying power, wants become ________. A) needs B) demands C) offerings D) values E) ideas Answer B Difficulty Easy Chapter LO 2 Course LO Discuss the fundamental concepts of marketing 5) Abel now has the buying power to purchase the computer that he wanted to buy six months ago. Abels want has most likely become a(n) ________. A) need B) value C) demand D) offering E) desire Answer C Difficulty Difficult Chapter LO 2 Course LO Discuss the fundamental concepts of marketing AACSB Analytic thinking 6) Marketers are said to suffer from marketing myopia when they ignore underlying consumer needs and focus excessively on ________. A) consumers brand experiences B) competitors threats C) consumers existing wants D) competitors strengths E) consumers future demands Answer C Difficulty Moderate Chapter LO 2 Course LO Discuss the fundamental concepts of marketing 7) ________ is the act of obtaining a…

    • 7491 Words
    • 20 Pages
    Powerful Essays
    Read More
  • Good Essays

    Internal Services Marketing
    • 7041 Words
    • 29 Pages

    Internal Services Marketing

    describe the application of marketing internally within the organisation. There are two dimensions relevant to our discussion of internal marketing. Firstly there is the notion that every department and every person within an organisation is both a supplier and a customer. The second aspect relates to the organisation’ staff and s involves ensuring they work together in a manner supporting the company strategy and goals. This has been recognised as being especially important in service firms where there is a close relationship between production and consumption of the service. It is thus concerned with both quality management and customer service and involves co-ordinated people and process improvement strategies. Internal marketing relates to all functions within the organisation, but it is vitally concerned with the management of human resources. However the traditional personnel department, and the more advanced human resources department, have frequently been oriented towards control and administrative activities rather than the alignment of human resources towards achieving strategic organisational purposes and goals. In this paper we explore the marketing of a particular internal service within the organisation - the human resource function. Our purpose is to illustrate how internal marketing concepts and methods used by marketing managers can provide the basis of a new perspective on meeting the opportunities and…

    • 7041 Words
    • 29 Pages
    Good Essays
    Read More
  • Powerful Essays

    Case: Marketing and Service
    • 2453 Words
    • 10 Pages

    Case: Marketing and Service

    Carol Sullivan-Diaz, a young health care manager, finds herself responsible for running her family’s car dealership when her father, Walt Sullivan, unexpectedly passes away. As Carol analyzes the state of the dealership she is growing increasingly concerned about the poor performance of the business, both with regard to the sales (“front end”) and service (“back end”) departments. Carol wonders whether a turnaround is possible. Auto World has been financially deteriorating for the past 18 months. The business has been losing money as a result of several factors, including, on the sales side, a decline in new car sales caused in part by rising interest rates, squeezed margins due to promotional activities, and rising fuel prices. Service revenues are below average compared to other similarly sized dealerships although a small surplus is still being made. Auto World’s decline, however, is partly based on internal factors that can be changed, particularly on the service side of the business.…

    • 2453 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Service Marketing Report
    • 283 Words
    • 2 Pages

    Service Marketing Report

    The study to cover comprehensive scenario of influence of web in retail sectors in Bangldesh.…

    • 283 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Marketing
    • 1600 Words
    • 7 Pages

    Marketing

    The Coffee Bean and Tea Leaf was found by Herb and Mona Hyman in 1963 when they visited Europe to taste and experience the best coffee offered in that region. For that matter they have decided to bring home the specialty coffee concept of a business back to California, United States. They first opened their store in Brentwood, California, and still operating until this day.…

    • 1600 Words
    • 7 Pages
    Good Essays
    Read More
  • Good Essays

    Business Marketing
    • 33197 Words
    • 133 Pages

    Business Marketing

    Table of Contents Preface I. Business Markets and Business Marketing 1. Introduction to Business Marketing 2. The Character of Business Marketing 3. The Purchasing Function 4. Organizational Buyer Behavior II. Foundations for Creating Value 5. Market Opportunities 6. Marketing Strategy 7. Weaving Marketing into the Fabric of the Firm III. Business Marketing Programming 8. Developing and Managing Products: What Do Customers Want? 9. Business Marketing Channels: Partnerships for Customer Service 10. Managing Customer Relationships 11. Communicating with the Market: Advertising, Public Relations & Trade Shows 12. IMC: The One-to-One Media 13. Sales and Sales Management 14. Pricing and Negotiating for Value IV. Managing Programs and Customers 15. Evaluating Marketing Efforts 16. Customer Retention and Maximization Cases Bama Pie, Ltd. BGH-Motorola Calox (A) (B) Carslberg United Breweries Ltd. Daynor Chemical Company ExhibitsPlus Fearless Eye Jewelmart.com Little Tikes Commercial Play Systems MacTec Control AB Majsperk (A) (B) (C) Marketing in the Hardwood Industry Metropol Base-Fort Security Group Northcrest Salmon…

    • 33197 Words
    • 133 Pages
    Good Essays
    Read More

Related Topics