service marketing

Term paper on: Service strategy of KFC
Subject code: MKT 412
Section: 01

PREPARED FOR:

SSM Sadrul Huda (SH)
Assistant Professor
Department of Business Administration
East West University.

PREPARED BY:

Md. Taijul Islam ----------------------------------------------------Id: 2009-2-10-217 SHADIN -01917277300

Fariha Faroque Mitu ------------------------------------------------Id: 2009-3-13-024
Khaleda Akter -----------------------------------------------------Id: 2009-3-13-046
Taskina Jahan ---------------------------------------------------Id: 2009-2-10-132

Date of Submission: 01 August, 2013

Letter of Transmittal
August 15, 2012
SSM Sadrul Huda
Faculty of Business Administration
East West University
Subject: Submission of a term paper on service strategy of KFC.
Dear Sir,
We consider it as a great pleasure to prepare an assignment on service strategy of KFC. In making this assignment we offered our best to present positive and well-scanned efforts to afford necessary and relevant materials for preparing a comprehensive presentation on service strategy of KFC.
Finally, we acknowledge the special gratitude to you for providing us the golden opportunity to work on the topic. It is a thrilling experience for us which will enrich our practical knowledge. We are hopeful that our theoretical assessment, relevant information detailed analysis and real-life example will achieve your appreciation.
Sincerely
Md. Taijul Islam Id: 2009-2-10-217

Fariha Faroque Mitu Id: 2009-3-13-024
Khaleda Akter Id: 2009-3-13-046
Taskina Jahan Id: 2009-2-10-132

TABLE OF CONTENT
DESCRIPTION
PAGE NO.

Introduction:
“Excellent customer service is the process by which organization delivers its services or products in a way that