service marketing
SPICEJET Introduction
SpiceJet is a low-cost airline fleet which is owned by Sun Group. It’s based in Chennai and Gurgaon, and it began its operations in 2005. It was able to capture a major share of the market by 2012, much ahead of its major rivals like Air India, Kingfisher Airlines and GoAir. All this was due to well planned service model and its efficient operations by its staff. SpiceJet has passenger service as well as cargo services on the same flight. It connects major cities in India including all Tier 1 cities and major tier 2 cities. It also has a few international flights. Cargo transportation accounts to major revenue creation but the brand name has been created due to its passenger transportation service model. SpiceJet has around 2500 employees on its roll and its net revenue exceeds $770 million. Its fleet consists of 63 aircrafts and further 70 have been ordered by the company.
MARKETING MIX OF SPICE JET:
PRODUCT: Core product
Aviation / Transportation (Passenger/Cargo)
Supplementary product-
Check-in services
In-flight refreshment- Provides snacks and beverages in selected longer duration flights, but you have to pay for them in cash on the flight. You can buy Vegetarian and Non-vegetarian Snacks, Refreshments and Fruit juices, etc. on the flight. Drinking Water is available for free to all passengers on Spice Jet fights
In-flight Entertainment - Spice Jet is a low cost airline and there is no electronic in-flight entertainment on the flight. Spice Jet has an entertaining in-flight magazine called Spice Route Luggage services.
Seating arrangement: Assigned seats, as an additional service feature Spice Jet Guests who book with us over the Internet can select their seats at the time of making their booking Special assistance. Upon reservation we will make every effort to ensure that any special services you may require such as wheelchairs from the airport check-in to the aircraft are available for your use. Spice Jet
SpiceJet is a low-cost airline fleet which is owned by Sun Group. It’s based in Chennai and Gurgaon, and it began its operations in 2005. It was able to capture a major share of the market by 2012, much ahead of its major rivals like Air India, Kingfisher Airlines and GoAir. All this was due to well planned service model and its efficient operations by its staff. SpiceJet has passenger service as well as cargo services on the same flight. It connects major cities in India including all Tier 1 cities and major tier 2 cities. It also has a few international flights. Cargo transportation accounts to major revenue creation but the brand name has been created due to its passenger transportation service model. SpiceJet has around 2500 employees on its roll and its net revenue exceeds $770 million. Its fleet consists of 63 aircrafts and further 70 have been ordered by the company.
MARKETING MIX OF SPICE JET:
PRODUCT: Core product
Aviation / Transportation (Passenger/Cargo)
Supplementary product-
Check-in services
In-flight refreshment- Provides snacks and beverages in selected longer duration flights, but you have to pay for them in cash on the flight. You can buy Vegetarian and Non-vegetarian Snacks, Refreshments and Fruit juices, etc. on the flight. Drinking Water is available for free to all passengers on Spice Jet fights
In-flight Entertainment - Spice Jet is a low cost airline and there is no electronic in-flight entertainment on the flight. Spice Jet has an entertaining in-flight magazine called Spice Route Luggage services.
Seating arrangement: Assigned seats, as an additional service feature Spice Jet Guests who book with us over the Internet can select their seats at the time of making their booking Special assistance. Upon reservation we will make every effort to ensure that any special services you may require such as wheelchairs from the airport check-in to the aircraft are available for your use. Spice Jet