Service Marketing Management Assignment
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Name: Minh Le Nguyen Binh - Roll Number: minhlnbba00327
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Class: BA0604
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Subject: Service Marketing Management
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Lecture: Nguyenltt
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Case: Please write 1500 words essay to address the following problem:
Choose 2 services that you personally experienced: one is satisfactory and the other is dissatisfactory. Analyze their success or failure in serving you as a customer using relevant services marketing management theories. For each service, you should choose NO more than 3 topics to discuss. Finally, you need to provide your recommendations for the service providers based on your finding.
I. Executive summary
Services are really necessary in our life, especially nowadays. With developed economics, people will require higher than in the past. In other words, marketing researchers must
-------------------------------------------------
Name: Minh Le Nguyen Binh - Roll Number: minhlnbba00327
-------------------------------------------------
Class: BA0604
-------------------------------------------------
Subject: Service Marketing Management
-------------------------------------------------
Lecture: Nguyenltt
-------------------------------------------------
------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- -------------------------------------------------
Case: Please write 1500 words essay to address the following problem:
Choose 2 services that you personally experienced: one is satisfactory and the other is dissatisfactory. Analyze their success or failure in serving you as a customer using relevant services marketing management theories. For each service, you should choose NO more than 3 topics to discuss. Finally, you need to provide your recommendations for the service providers based on your finding.
I. Executive summary
Services are really necessary in our life, especially nowadays. With developed economics, people will require higher than in the past. In other words, marketing researchers must
References: - Christopher H. Lovelock, Jochen Wirts, Patricia Chew, 2009. Essentials of Services Marketing, Pearson Education South Asia Pre Ltd. - http://en.wikipedia.org/wiki/Burger_King: General about Burger King - http://diadiemanuong.com/home/f11/%5Breview%5D-burger-king-vietnam-huong-vi-la-vua-26175/ - http://www.hotdeal.vn/ha-noi/buffet-nha-hang-sen-viet-4238.html - http://giaoduc.net.vn/Ban-doc/Vu-nha-hang-Sen-VietChung-toi-se-tra-lai-tien-va-xin-loi-khach-hang/182915.gd