Contents Objective 3 Introduction 3 Parameters to measure service quality 4 1. COST 5 Division of Labour 5 Standardization 5 Flow Rate 6 Simplification (for productivity) 7 2. QUALITY 8 Conformance to specifications 8 Standardization 8 Robust Design 8 Technology 9 3. SPEED 9 Level of Automation and Customer Contact 9 Level of Pre – Preparation 10 Uniformity of process flow 10 4. DEPENDABILITY 10 5. FLEXIBILITY 11 Product Flexibility: Design 11 Volume Flexibility: Capacity 11 Delivery Flexibility: Technology 11 Mix Flexibility: Technology 12 Conclusion 13
Objective:
McDonalds, Dominos and Sub-Way operate on three different operational models to create service quality. Compare. Analyze. Which one is best suited, where?
Introduction
Services have become a very important part of our life today. They involve producing many intangible products and hence measuring its quality is not very easy. Quality and measuring service quality plays a very important role in not only in being competitive but also improving business performance. McDonalds, Dominos and Sub – Way are huge fast food chains and are known for