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Service Quality of Tourist Camps in Mongolia

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Service Quality of Tourist Camps in Mongolia
SERVICE QUALITY OF TOURIST CAMPS IN MONGOLIA

OYUN MYAGMAR

Project submitted in partial fulfillment of the requirements for the degree
BACHELOR OF TOURISM AND HOSPITALITY MANAGEMENT at RAFFLES UNIVERSITY
Ulaanbaatar, MONGOLIA
September, 2008
DECLARATIONS
I declare the following: 1. That the material contained in this internship project/dissertation is the end result of my own work and that due acknowledgement has been given in the bibliography and references to ALL sources be they printed, electronic or personal. 2. The Word Count of this Internship Project/Dissertation is……………………………………….. 3. I have read the Raffles University Policy on Ethics in Research and I confirm that ethical issues have been considered, evaluated and appropriately addressed in this research.
SIGNED:

ACKNOWLEDGEMENT
Many thanks are due to people who contributed significantly to the completion of this study; to my supervisor Alyssia Wong, who gave her time, guidance and support in assisting me to complete this study; to New Juulchin company’s manager, Oyunsaikhan who allowed me to distribute the survey questionnaires to the tourists and tour guides of JWTC who helped to me to distribute survey questionnaires; to my sister Nomin who has being with me and helped me to distribute the questionnaires; to my parents who gave me love and support.

ABSTRACT
The purpose of this study is to examine and describe the service quality of tourist camps’ which operate in Mongolia. This study investigated how to improve service quality through service satisfaction survey. The significance of this study was that the finding would encourage tourist camp and tour operator (JWTC) management to develop their products and services according to service quality dimensions.
The three major objectives of this study were: 1. To determine the important factors when tourists choose the tourist camp 2. To identify the dimensions of service quality of tourist camps



References: Bradley, B., n.d. Comparing service quality among EU and International Postgraduate Management students. Leeds University Business School. Chen, T.L., & Lee Y.H., 2006 Chon, K., 1999 Quality in Hospitality and Tourism Services [Online] AML Library Authentication. Available at: http://www.accessmylibrary.com/coms2/summary_0286-9337640_ITM [accessed on 18th September 2008] Federoff Glenn, 2007. Likert Scale and surveys – best practices [Online] Available at: http://intelligentmeasurement.wordpress.com/2007/11/20/likert-scale-surveys-best-practices/ [accessed on 2 September 2008] Haneborg, L Juulchin World Tours Corporation, 2008. Company organizational structure [Online] Available at: http://www.juulchinworld.com/aboutus.html [accessed 15 August 2008] Kang, G., and James, J., 2004 Kang, G. J. (2002). Measurement of internal service quality:Application of the SERVQUAL battery to internal service quality. Managing Service Quality , Vol.12,No.5, pp. 278-291. Keysan, n.d., 2008. Buddy Products. [Online]. Available at: http://www.keysan.com/ksu3018.htm [accessed on 24 September 2008]. Opal Info Tech, 2008. Opal Info Tech. Available at: http://www.web-designing-india.com/importance_of_having_website.htm accessed on [23 September 2008]. Ross, G., 1993. Service Quality and Management: The perceptions of hospitality employees. James Cook University in North Queensland. Shahin, A., n.d StatPac Inc, 2007. Sampling methods [Online] Available at: http://www.statpac.com/surveys/sampling.htm [accessed on 13 September 2008] Wikipedia encyclopedia, 2008 Wisniewski, M., 2001. "Using SERVQUAL to assess customer satisfaction with public sector services", Managing Service Quality, Vol.11, No.6, pp Yun, S., 2001. Assessment of guest satisfaction of service quality of the hotel. University of Wisconsin-Stout. BIBLIOGRAPHY A.Shimp, T., 2007. Integrated Marketing Communications in Advertising and Promotion. Mason, OH: Thomson South Western. Baldauf, J., Stair, R., and Kenneth, M., 2004. Succeeding with technology:Computer system concepts for real life. Boston: Thomson Learning Inc. Davidow, W. & Uttal, B., 1990. Total Customer Service. Harper Collins Publisher. Hashim, M., 2005 Kaufman, R., 2005. Up your service Singapore: Ron Kaufman Pte Ltd. Kotler, P Metters, R., Metters, K.K., Pullman, M., & Walton, S., 2006. Successful Service Operations Management. 2nd ed. Mason, Ohio: Thomson South Western. Zikmund, W.G, 2003. Business Research Methods. 7Th edition. South Western APPENDIX 1: Survey questionnaire

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