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service quality perception of customers on service providers- vodafone and loop.

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service quality perception of customers on service providers- vodafone and loop.
SERVICE QUALITY PERCEPTION OF CUSTOMERS ABOUT SERVICE PROVIDERS COMPANIES- VODAFONE & LOOP. BATCH- SYBMS 2013-2014
DIVISION- C
MADE BY-
ASHUTOSH
PUJA

TABLE OF CONTENTS
SR.NO
TITLE
1
INTRODUCTION
2
OBJECTIVES OF STUDY
3
SCOPE OF STUDY
4
RESEARCH METHODOLY
5
DATA PRESENTATION
6
DATA ANALYSIS & FINDINGS
7
HYPOTHESIS TESTING
___8____
9
_________CONCLUSION__________
SUGGESTIONS

INTRODUCTION formerly Vodafone Essar Limited, is the second largest mobile network operator in India after Airtel by subscriber base. It is based in Mumbai, Maharashtra. It has approximately 160 million customers as of December 2013.

Type
Private
Industry
Telecom
Founded
1994 as BPL Mobile
2009 as Loop Mobile
Headquarters
Mahim, Mumbai, Maharashtra,India
Key people
Sandip Basu- MD and CEO [1]
Products
Mobile
Telecommunication operator
Owner(s)
Khaitan Group (100%)
Website
www.loopmobile.in
Loop Mobile, usually referred to as LOOP and formerly known as BPL Mobile, is a mobile phone service provider in India. It offers both prepaid and postpaid ,GSM cellular phone coverage in Assam, Kolkata, North East, Mumbai, Madhya Pradesh, Haryana, Orissa, Punjab, Rajasthan after receiving a license to operate across 21 telecom circles
Being the country's oldest telecom service provider, Loop Mobile is the first operator in the country to offer services like MMS, GPRS and Caller Ring Tunes. Other VAS include Reply-All,Roaming on Prepaid, Intelligent network, General Packet Radio Service (GPRS).
OBJECTIVES OF THE STUDY
Every organization has to achieve its organization goals. For this it is very essential for an organisation to know about the view of customers & their competitive products.
Thus the objective of our study is as under-
1. To study the 12 quality dimensions.
2. To prove hypothesis testing.
3. To identify customer choice.

Scope of study

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