By now, some service investigators prospective that “service with a smile” will influence customers’ attitude and behaviors through the effect on cognitive appraisals of the behaviors, such as perceived service quality or met expectations. Indeed, researchers have displayed that positive shown foresee customers’ attitudes and intentions over their effect on customers’ mood. Apart from this, smile, is a universal human behavior that motivate in some peripheral methods and penetrates the deep recesses of subconscious mind. A smile may be loaded with ambiguity although smiling is familiarly related with happiness and positive effects, people also will smile when they are miserable, embarrassed, uncomfortable, or apprehensive. A smile can make a customer feel more comfortable with the scenario. (Benjamin
By now, some service investigators prospective that “service with a smile” will influence customers’ attitude and behaviors through the effect on cognitive appraisals of the behaviors, such as perceived service quality or met expectations. Indeed, researchers have displayed that positive shown foresee customers’ attitudes and intentions over their effect on customers’ mood. Apart from this, smile, is a universal human behavior that motivate in some peripheral methods and penetrates the deep recesses of subconscious mind. A smile may be loaded with ambiguity although smiling is familiarly related with happiness and positive effects, people also will smile when they are miserable, embarrassed, uncomfortable, or apprehensive. A smile can make a customer feel more comfortable with the scenario. (Benjamin