Services Marketing
Services Marketing
Chapter 1:! New Perspectives On! !Marketing in the! ! !Service Economy!
Slide © 2010 by Lovelock & Wirtz
Services Marketing 7/e
Chapter 1 – Page 1
Overview of Chapter 1!
Services Marketing
Why Study Services?! What are Services?! Marketing Challenges Posed by Services! Extended Marketing Mix Required for Services! Integration of Marketing with Other Management Functions! Developing Effective Service Marketing Strategies!
Slide © 2010 by Lovelock & Wirtz Services Marketing 7/e Chapter 1 – Page 2
Services Marketing
Why Study Services? !
Slide © 2010 by Lovelock & Wirtz
Services Marketing 7/e
Chapter 1 – Page 3
Why Study Services?!
Services Marketing
Services dominate most economies and are growing rapidly:!
! Services account for more than 60% of GDP worldwide! ! Almost all economies have a substantial service sector! ! Most new employment is provided by services ! ! Strongest growth area for marketing! !
Understanding services offers you a personal competitive advantage!
Slide © 2010 by Lovelock & Wirtz
Services Marketing 7/e
Chapter 1 – Page 4
Services Dominate the Global Economy!
Services Marketing
Contribution of Service Industries to GDP Globally !
Manufacturing 32% "
Services 64% " Agriculture 4% "
Source: The World Factbook 2008, Central Intelligence Agency" !
Slide © 2010 by Lovelock & Wirtz Services Marketing 7/e Chapter 1 – Page 5
Estimated Size of Service Sector in Selected Countries"
Jersey (97%), Cayman Islands (95%), Hong Kong (92%)! Bahamas (90%), Bermuda ( 89%), Luxembourg (86%)! USA (79%), Fiji (78%), Barbados (78%), France (77%), U.K. (76%)! Japan (72%), Taiwan (71%), Australia (71%), Italy (71%)! Canada (70%), Germany (69%), Israel (67%) ! South Africa (65%), Brazil (66%), Poland (66%)! Turkey (63%), Mexico (62%) Argentina (57%), Russia (55%)! Malaysia (46%), Chile (45%) Indonesia (41%), China (40%)! Saudi Arabia (35%)!
Chapter 1:! New Perspectives On! !Marketing in the! ! !Service Economy!
Slide © 2010 by Lovelock & Wirtz
Services Marketing 7/e
Chapter 1 – Page 1
Overview of Chapter 1!
Services Marketing
Why Study Services?! What are Services?! Marketing Challenges Posed by Services! Extended Marketing Mix Required for Services! Integration of Marketing with Other Management Functions! Developing Effective Service Marketing Strategies!
Slide © 2010 by Lovelock & Wirtz Services Marketing 7/e Chapter 1 – Page 2
Services Marketing
Why Study Services? !
Slide © 2010 by Lovelock & Wirtz
Services Marketing 7/e
Chapter 1 – Page 3
Why Study Services?!
Services Marketing
Services dominate most economies and are growing rapidly:!
! Services account for more than 60% of GDP worldwide! ! Almost all economies have a substantial service sector! ! Most new employment is provided by services ! ! Strongest growth area for marketing! !
Understanding services offers you a personal competitive advantage!
Slide © 2010 by Lovelock & Wirtz
Services Marketing 7/e
Chapter 1 – Page 4
Services Dominate the Global Economy!
Services Marketing
Contribution of Service Industries to GDP Globally !
Manufacturing 32% "
Services 64% " Agriculture 4% "
Source: The World Factbook 2008, Central Intelligence Agency" !
Slide © 2010 by Lovelock & Wirtz Services Marketing 7/e Chapter 1 – Page 5
Estimated Size of Service Sector in Selected Countries"
Jersey (97%), Cayman Islands (95%), Hong Kong (92%)! Bahamas (90%), Bermuda ( 89%), Luxembourg (86%)! USA (79%), Fiji (78%), Barbados (78%), France (77%), U.K. (76%)! Japan (72%), Taiwan (71%), Australia (71%), Italy (71%)! Canada (70%), Germany (69%), Israel (67%) ! South Africa (65%), Brazil (66%), Poland (66%)! Turkey (63%), Mexico (62%) Argentina (57%), Russia (55%)! Malaysia (46%), Chile (45%) Indonesia (41%), China (40%)! Saudi Arabia (35%)!