Setting Up a Beer Business in the Czech Republic

Table of contents

Introduction…………………………………………………………………………..3

I) Prerequisites……………………………………………….4

a) Presentation…………………………………………………4 b) Opportunities and framework of the Czech Republic………6 c) Foreign exchanges………………………………………….10

II) Beer market: opportunities…………………………...….11

a) Presentation of the market………………………………….11 b) Customers habits………………………………………....…13 c) Norms and laws………………………………………...…..13

III) … and threats…………………………..………………….15

a) Czech’s demand…………………………………………….15 b) New incomers…………………………...………………….16 c) Accounting & tax system…………………………………..16 d) Czech market accessibility and non-tariff barriers………….17 e) Property rights………………………………………………18 f) Contratcs enforcement…………………………...…………18

IV) Recommendations for a good start………………………19

a) Geographical growth……………………………………….19 b) The right way to invest……………………………………..20

Conclusion……………………………………………………………………………23

Sources………………………………………………………………………………..24

Introduction

By having spent for some of us one year in the Czech Republic, we have been able to discover and be interested in this culture. Beer is a big component of it and this is the reason why when we were looking for a business to start in an other country, we chose a beer business in the Czech Republic.

Moreover, this country is one of the most dynamic and developed out of the Eastern Europe and for our field of study it is interesting to understand some of the reasons why it is shaped like this today.

To cover our subject, we have decided to divide our work in four main parts. The first one will make you aware of Czech Republic, you will find there all the information you need to know about this country, related of course to our subject. In the second part we will highlight the opportunities of the beer market in the Czech Republic before seeing