Setting Up a New Product at Airbaltic
Setting up a new product at AirBaltic | Business Administration course work | | Laura Pärnasalu 2v1 | |
April 2010
Table of Contents Introduction 2 Setting up a new product 3 Identifying and analyzing the gap for new business 3 Scanning for opportunity 5 Positioning the new venture 6 Analyzing the opportunity 8 Gaining commitment 9 Sustaining competitiveness 10 Air transport in tourism industry 11 AirBaltic introduction 12 History 12 Current AirBaltic fleet 15 Network planning at AirBaltic 16 Main responsibilities of network planning 18 Mission and vision of network planning 19 Setting up a new product at AirBaltic 19 Scanning for opportunities 20 Positioning the new line 21 Analyzing the opportunity 23 Gaining commitment 24 Sustaining competitiveness of the new line 26 Conclusion 28 Bibliography 30
Introduction
The last two years have brought changes all over the economic sector which have made companies reconsider the way they do business and the models they use. No other area in Europe has been more affected by these changes than the Baltic countries. One of the few companies that has had some good news to report over the last year and seems to have come out of the situation as a winner is AirBaltic. That is the reason why looking into the way this company is run and the way their new product which are their new routes are developed and maintained. The aviation industry reacts to all changes in the economy and so has AirBaltic which makes it especially rewarding to look into this case as a future business manager or entrepreneur.
This work has been divided into parts whereas the first parts go over the theoretical topics concerning the set up of new products as well as the airline industry as a whole. In the second part of this study, the author plans to introduce the airline AirBaltic more closely as well as the network planning department directly responsible for developing the product at
April 2010
Table of Contents Introduction 2 Setting up a new product 3 Identifying and analyzing the gap for new business 3 Scanning for opportunity 5 Positioning the new venture 6 Analyzing the opportunity 8 Gaining commitment 9 Sustaining competitiveness 10 Air transport in tourism industry 11 AirBaltic introduction 12 History 12 Current AirBaltic fleet 15 Network planning at AirBaltic 16 Main responsibilities of network planning 18 Mission and vision of network planning 19 Setting up a new product at AirBaltic 19 Scanning for opportunities 20 Positioning the new line 21 Analyzing the opportunity 23 Gaining commitment 24 Sustaining competitiveness of the new line 26 Conclusion 28 Bibliography 30
Introduction
The last two years have brought changes all over the economic sector which have made companies reconsider the way they do business and the models they use. No other area in Europe has been more affected by these changes than the Baltic countries. One of the few companies that has had some good news to report over the last year and seems to have come out of the situation as a winner is AirBaltic. That is the reason why looking into the way this company is run and the way their new product which are their new routes are developed and maintained. The aviation industry reacts to all changes in the economy and so has AirBaltic which makes it especially rewarding to look into this case as a future business manager or entrepreneur.
This work has been divided into parts whereas the first parts go over the theoretical topics concerning the set up of new products as well as the airline industry as a whole. In the second part of this study, the author plans to introduce the airline AirBaltic more closely as well as the network planning department directly responsible for developing the product at
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