Seven Eleven
In this essay I will analyze and describe the Seven Eleven supply chain in relation to its strategic fit. First I will explain the Seven eleven supply chain and how achieving strategic fit.
The role of a supply chain is to maximize surface. The decisions made in the phases of the supply chain have a large impact on Seven Eleven. You want to manage the flow of products and the flow of information very well, all this in order to minimize the costs. To achieve strategic fit consistency between customer priorities of competitive strategy and supply chain capabilities specified by the supply chain strategy is necessary. you also must understand the customer and supply chain uncertainty and the supply chain. The first step to achieving strategic fit is to understand customers by mapping their demand on the implied uncertainty spectrum. This is an example of understanding the customer: * Lot size * Response time * Service level IMPLIED DEMAND UNCERTAINTY * Product level * Product variety * Price
Then you must understand the supply chain, asking yourself how the firm can best meet the customers’ demand. The supply chain must be very responsive. This means they have to be able to respond to wide ranges of quantities demanded, meet short lead times, handle a large variety of products, build highly innovative products and meet a very high service level.
And this at the lowest cost as possible. There are two extremes in supply chain management, the ‘efficient supply chain and the responsive supply chain. You choose for your own firm what fits you best. There are also other issues that you need to consider for achieving strategic fit. Some examples are, the product life cycle (the demand characteristics of a product and the needs of a customer change), competitive changes over time ( Internet, more competitors,...) and the multiple products and customer segments (firms