Sex Appeal: an Effective Tool for Advertising
Sex Appeal: an effective tool for Advertising Introduction
Advertising, the business of drawing public attention to goods and services (elook.org), in today's competitive market, is often assisted by sex appeal. Likewise, an attribute of sex in advertising is that imagery used typically may have no connection to the product being advertised. However, the purpose of such imageries is to solely drag the attention of the potential customer or user. Sex appeal in advertising is often considered as one of the effective tools for attracting consumers' attention and has become more and more important to some advertisers for the same reason.
Discussion
From different studies on the history of advertising it is found that Sex has been employed in attracting consumers since the beginning of advertising. At the beginning, wood carvings and illustrations of attractive women (often unclothed from the waist up) adorned posters, signs, and ads for saloons, tonics, and tobacco. In several notable cases, sex in advertising has been claimed as the reason for increased consumer interest and sales. Even more at present context, sex appeal in advertising builds up the argument that people are curious about sexuality. This credence in marketing opines that sexuality sells products.
Rebecca Howard in her article “Sex in Advertising: Does it sell? (Howard)” draws different opinions of writers that the sensuality and imagery portrayed through the ad should be relevant to the message it carries as well as the nature of the product. According to Donna Rouner, a Colorado State University associate professor of Journalism and Technical Communication, the success of advertising that uses sexual imagery often depends on the product being sold. “Research has shown that people are pretty turned off by sex in ads if neither the product nor the lifestyle (being portrayed) is relevant to nudity or sex,” Rouner says. “Where sex works for people generally is when the product itself has to do
Advertising, the business of drawing public attention to goods and services (elook.org), in today's competitive market, is often assisted by sex appeal. Likewise, an attribute of sex in advertising is that imagery used typically may have no connection to the product being advertised. However, the purpose of such imageries is to solely drag the attention of the potential customer or user. Sex appeal in advertising is often considered as one of the effective tools for attracting consumers' attention and has become more and more important to some advertisers for the same reason.
Discussion
From different studies on the history of advertising it is found that Sex has been employed in attracting consumers since the beginning of advertising. At the beginning, wood carvings and illustrations of attractive women (often unclothed from the waist up) adorned posters, signs, and ads for saloons, tonics, and tobacco. In several notable cases, sex in advertising has been claimed as the reason for increased consumer interest and sales. Even more at present context, sex appeal in advertising builds up the argument that people are curious about sexuality. This credence in marketing opines that sexuality sells products.
Rebecca Howard in her article “Sex in Advertising: Does it sell? (Howard)” draws different opinions of writers that the sensuality and imagery portrayed through the ad should be relevant to the message it carries as well as the nature of the product. According to Donna Rouner, a Colorado State University associate professor of Journalism and Technical Communication, the success of advertising that uses sexual imagery often depends on the product being sold. “Research has shown that people are pretty turned off by sex in ads if neither the product nor the lifestyle (being portrayed) is relevant to nudity or sex,” Rouner says. “Where sex works for people generally is when the product itself has to do