Introduction: Jafari (2003.p530) defines Sex tourism as:
“Holiday making where the primary motive is to is to experience relatively short-term sexual encounters, it is linked to prostitution, here considered as a commercial and short-term transaction involving the explicit provision of sexual services in return for payment”
This essay will critically assess the current relationship of Sex tourism within the Tourism industry. Providing a discussion into the growing phenomenon behind the controversial activity of engaging in legal or often illegal sexual activities. Sex tourism has become a provocative sector within the tourism industry causing debates amongst tourism industries because of its perverse nature. However it has also become a way to celebrate today’s liberal society towards sexuality. Workers within the sex industry are realising that there is a gap in the market where the term ‘sex sells’ is the main focus (Nayer 2010).
People are becoming increasingly interested in experiencing the darker side of the industry however seedy it may be. Prostitution in Amsterdam’s ‘Red Light District’ for instance has become a part of its culture and main tourist attraction encouraging tourists from all over the world to visit the city, the city’s tourism industry is branded as a place full of sex and drugs which in fact is a key motivator for a large proportion of tourists especially for stag and hen parties because of the pre conceived image created by international marketers, advertising the city’s explicitly, promiscuity and incentive of fulfilling sexual desires (Yeoman 2012). Tourists enjoy getting involved in the act or simply see it as a way of feeding into their own curiosities about the sex