Adolescences and young children watch television all the time. What happens when they start watching the music channels? The premiere of a new song by some hip-hop group comes on and the very first concern is the sexual activity. It is too much, too inappropriate and too accessible to these young eye. Within a few seconds, six sexy women charge the scene like a stampede of wild horses from an old western flick. They enter into your sight wearing shirts that seem to be three sizes too small. The white tank tops grip the women s breast so firmly that the cleavage generated is overwhelming. The faces of these women are layered in makeup to create the look of perfection. All the men gain is viewing pleasure. To younger girls, this is the type of media that can influence minds and can create irresponsible sexuality as it can give teens the wrong idea of gender roles and body image. An article that was published by the courier mail on September 21, 2012 suggested that music videos could be banned from daytime broadcast under a plan by a federal Labor MP to protect children from exposure to sexual imagery. Labor MP Amanda Rishworth said sexual music videos are unacceptable that such graphic clips were being broadcast on morning television. She also stated that children are consuming sexualised images of women and girls on a daily basis and parents are often alarmed when they see the sort of music video clips on TV every Saturday morning, screened in programs clearly aimed at children and teenagers.
Sexually explicit ads and music videos are threatening children's innocence.