Sexuality In Advertising
Degrading Women’s Sexuality in Advertisement Everywhere you look advertisement is there. As much as you want to get away from it, it will always be there. If you are in your home it will be on TV, if your in your car it will be on the radio or if your even just on the train or on the bus it will be there somehow. The advertisement industry has ads made for specific people that will embrace the ad. This is a very rich industry and will most likely never lose business. The alcohol industry is one of these advertisement industries that will always be propose due to the abundance of women. The use of young women is to draw in people to buy their product. I will be using ethos, pathos, and logos to analyze this article by Charlotte Walmsley. Of course the audience that are being drawn to this are going to be the younger men and women of our generation. The reason that the industry are attracting men is obviously because men are sexually attracted to women; and so by
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adding there product with the picture of an attractive lady will make the man want to buy he product thinking that is what these girls would like. It is all psychological which is amazing because even the color of the advertisement is extremely important. Having bright colors attract the eye and brings in the people. Even if they do not actually look at the poster, there subconscious sees the color and by going to a store you subconscious unknowingly buys that drink because of the similarity of the color on the poster. (Walmsley)
The males are also drawn to the advertisement of the degrading girl because it reminds them that looking like that is what is attractive to society. By buying that type of alcohol it will help them feel like they are in there younger days. Young adults are going to drink alcohol because of these types of degrading advertisements. That is the purpose; it is to get the youngsters of our generation to condone underage drinking. Charlotte Walmsley purpose is to try to understand how any why the sexuality of females are used to sell drinks for companies with advertisements. This type of advertisement is not sending the right message to anyone. It is saying that if your not degrading yourself to looks like someone who does not have respect for them selves then your not socially acceptable. This does not help our younger generations, like our future daughters and nieces. In addition they are promoting alcohol to young adults. How is this governmentally acceptable? Well its extremely profitable when the law catches them. Its how the government takes the peoples money but keep it low-key from the media.
Neighborhoods that has recently shown liking to these types of drinks or posters have a fewer amounts in those places because of how fond they already are in the neighborhood.
So the majority of the billboards that expresses you to buy the alcohols head to neighborhoods that do not usually get sucked in to the tricks of advertisement. This type of tactic manipulates the neighborhood to at least try what they are offering. Even if they do not like it they spent their own money from there own pockets to give it a try. If they do like it well the industry has just increased its customer satisfaction. Chuck Blore stated that, “Advertising is the art of arresting the human intelligence just long enough to get money from it.” (Gupta) Companies have begun to use mass media to influence a greater number of people at once. Over time we have became used to self-indulging ourselves with extravagances and the media has tainted our minds with the idea that we need things in order to “fit in” society. (Shah,
Anup)
Having attractive people or hiring really good actors is a great way to gain the viewers will to buy there product. Why attractiveness is a big deal in this type industry is because majority of sales are based on how the actor looks and viewers like good-looking people. Imagine watching an unattractive person play a role that you must imagine about being for the momentary time you decided weather or not you are going to but the product that’s being shown. It will make you feel like it is not living up to your imagination that you imagined yourself playing through the actors. (Bollig) You do not want to view yourself as unattractive, so why should you look at someone that is unattractive? Industries see this as extremely necessary to have good looking people play roles that viewers see them self being apart of in there own imagination. Appearances will always matter and if you can’t measure up to certain standards then people would just ignore you.
Women have been a key part in selling products for generations. They influence all types of people that have interest in believing that on simple bottle of anything can help them be a better you. The advertising industry has great knowledge of how to indulge your urge to buy their products that you might not have thought you would enjoy. With good-looking actors you could help make them money by falling into their trap. Certain aspects of the media expresses many elements in one area, which convinces the viewers to spend spend spend.
adding there product with the picture of an attractive lady will make the man want to buy he product thinking that is what these girls would like. It is all psychological which is amazing because even the color of the advertisement is extremely important. Having bright colors attract the eye and brings in the people. Even if they do not actually look at the poster, there subconscious sees the color and by going to a store you subconscious unknowingly buys that drink because of the similarity of the color on the poster. (Walmsley)
The males are also drawn to the advertisement of the degrading girl because it reminds them that looking like that is what is attractive to society. By buying that type of alcohol it will help them feel like they are in there younger days. Young adults are going to drink alcohol because of these types of degrading advertisements. That is the purpose; it is to get the youngsters of our generation to condone underage drinking. Charlotte Walmsley purpose is to try to understand how any why the sexuality of females are used to sell drinks for companies with advertisements. This type of advertisement is not sending the right message to anyone. It is saying that if your not degrading yourself to looks like someone who does not have respect for them selves then your not socially acceptable. This does not help our younger generations, like our future daughters and nieces. In addition they are promoting alcohol to young adults. How is this governmentally acceptable? Well its extremely profitable when the law catches them. Its how the government takes the peoples money but keep it low-key from the media.
Neighborhoods that has recently shown liking to these types of drinks or posters have a fewer amounts in those places because of how fond they already are in the neighborhood.
So the majority of the billboards that expresses you to buy the alcohols head to neighborhoods that do not usually get sucked in to the tricks of advertisement. This type of tactic manipulates the neighborhood to at least try what they are offering. Even if they do not like it they spent their own money from there own pockets to give it a try. If they do like it well the industry has just increased its customer satisfaction. Chuck Blore stated that, “Advertising is the art of arresting the human intelligence just long enough to get money from it.” (Gupta) Companies have begun to use mass media to influence a greater number of people at once. Over time we have became used to self-indulging ourselves with extravagances and the media has tainted our minds with the idea that we need things in order to “fit in” society. (Shah,
Anup)
Having attractive people or hiring really good actors is a great way to gain the viewers will to buy there product. Why attractiveness is a big deal in this type industry is because majority of sales are based on how the actor looks and viewers like good-looking people. Imagine watching an unattractive person play a role that you must imagine about being for the momentary time you decided weather or not you are going to but the product that’s being shown. It will make you feel like it is not living up to your imagination that you imagined yourself playing through the actors. (Bollig) You do not want to view yourself as unattractive, so why should you look at someone that is unattractive? Industries see this as extremely necessary to have good looking people play roles that viewers see them self being apart of in there own imagination. Appearances will always matter and if you can’t measure up to certain standards then people would just ignore you.
Women have been a key part in selling products for generations. They influence all types of people that have interest in believing that on simple bottle of anything can help them be a better you. The advertising industry has great knowledge of how to indulge your urge to buy their products that you might not have thought you would enjoy. With good-looking actors you could help make them money by falling into their trap. Certain aspects of the media expresses many elements in one area, which convinces the viewers to spend spend spend.