The article focus on the cultural texts in an analysis of images of gender and sexuality in music television (MTV). MTV is one of the most known television channel in America. It’s mostly shown very often and displays many different kinds of music video, most of the music videos shown are mostly portrayed as sexuality scene. They portray an act of sexual content in videos and pictures. For example the musician Michael Jackson portrays an act of sexual content in his music video “the way you make me feel” his way of dance and the way he pulls his pants, the way some dancers shake their butt. The author makes it clear to the audience that MTV has historically reproduced and sustain a gender ideology of male power and dominion of men over women and that women are subordinate to men both society and in female-male relationship. The author again argues about the saying that men are more powerful than the women and that women depend on romance for happiness. The author indicates that woman can easily get a man aroused than a male trying to get a female aroused. She also focused on some sexual activity which results of the stereotype as men being more powerful than women, which points to the stereotype among whites and blacks in America today as mentioned earlier by Felly Nkweto the first author. This indicates the various types of stereotypes and racism in American
The article focus on the cultural texts in an analysis of images of gender and sexuality in music television (MTV). MTV is one of the most known television channel in America. It’s mostly shown very often and displays many different kinds of music video, most of the music videos shown are mostly portrayed as sexuality scene. They portray an act of sexual content in videos and pictures. For example the musician Michael Jackson portrays an act of sexual content in his music video “the way you make me feel” his way of dance and the way he pulls his pants, the way some dancers shake their butt. The author makes it clear to the audience that MTV has historically reproduced and sustain a gender ideology of male power and dominion of men over women and that women are subordinate to men both society and in female-male relationship. The author again argues about the saying that men are more powerful than the women and that women depend on romance for happiness. The author indicates that woman can easily get a man aroused than a male trying to get a female aroused. She also focused on some sexual activity which results of the stereotype as men being more powerful than women, which points to the stereotype among whites and blacks in America today as mentioned earlier by Felly Nkweto the first author. This indicates the various types of stereotypes and racism in American