Shea Moisture Research Paper

Together, Black women spend roughly 1 billion dollars on hair implants and extensions. However, in recent years, the natural hair movement has been predominant in the Black hair care industry. Black women are no longer putting their money towards hair weaves and relaxers: now towards natural shampoos, conditioners, and curling creams. The brand Shea Moisture is one of many natural hair care lines used in the natural hair community. Their hair products are highly recommended by Naturally Curly Editor’s Choice, CurlBOX, and Allure Reader’s Choice. Whether Shea Moisture fits black women with natural hair, will be determined by looking at the company’s history, ingredients, and organizations.
History
Liberian, Richelieu Dennis, is the CEO and co-founder of Sundial Brands, LLC. Back in 1912, Richelieu’s grandmother, Sofi Tucker, sold natural products such as black soap and Shea nuts in Bonthe, Sierra Leone. She taught the young Richelieu how to make different personal care products from all natural ingredients. Richelieu moved to New York to attend Babson
Shea Moisture has 22 hair collections and over 140 hair products. The Peace Rose Oil Complex Collection (contains Camellia Leaf, Musk Rose, and Damask Oils) was ultimately created to grant the women who supplied Shea Moisture with their ingredients. The two other hair collections apart of the Shea Moisture Community Commerce Program are Manuka Honey & Mafura Oil and Zanzibar Marine Complex. Shea Moisture has a charity organization: Sofi Tucker Foundation. The Sofi Tucker Foundation gives to charities that support women, to those who supply Shea Moisture with ingredients also, and gives money to women businesses in both the United States and Africa. In 2014, Todee Mission school received $18000 in funding from the Sofi Tucker Foundation for schoolteachers, scholarships, and