Sheffields Theatre Trust
1. The main idea of the case
This case is given an overview from the history from Sheffield Theatres Trust. The case will explain what kind of strategies and resources the organisation have and through what kind of changes and development STT have been. The main idea of this case is to see how an organisation can develop and how they use their strategies and resources.
1.1 Summary of the Sheffield Theatres Trust Case
There are two theatres in Sheffield (UK) called the Crucible and the Lyceum. The Crucible has been there for 34 yrs (since 1971) and has gone through a lot of changes, especially with how it generates funding. In 1990 an organization took over the running of the Lyceum as well. This Theatre organization has two main objectives: To service the public, and to make money. Looking after these two theatres with these two different objectives can become difficult, so they found strategies, made steady improvements so they can provide service to the public as well as make money.
There are two different types of theatre; Producing and Touring • Producing - theatre where they find the artists and run shows or events themselves • Touring theatre - An established group comes and they host them. • In 1990 they constructed company called Sheffield Theatres that runs both the Lyceum and the Crucible theatres. This company is run by a governing board that has constantly kept evolving and improving.
There are two main branches in the theatre industry: • Commercial theatre- theatre whose main aim is to make profit • Producing theatre - is run for non-profit (more of a service to the pubic rather than just to make money)
Most funding is given to the producing theatre, which helps companies to produce art/theatre so that people can still afford a ticket. Ticket sales are the main way that the theatres get income, they even host sporting events like the world snooker championships to get ticket sales. A lot of preparation is put
This case is given an overview from the history from Sheffield Theatres Trust. The case will explain what kind of strategies and resources the organisation have and through what kind of changes and development STT have been. The main idea of this case is to see how an organisation can develop and how they use their strategies and resources.
1.1 Summary of the Sheffield Theatres Trust Case
There are two theatres in Sheffield (UK) called the Crucible and the Lyceum. The Crucible has been there for 34 yrs (since 1971) and has gone through a lot of changes, especially with how it generates funding. In 1990 an organization took over the running of the Lyceum as well. This Theatre organization has two main objectives: To service the public, and to make money. Looking after these two theatres with these two different objectives can become difficult, so they found strategies, made steady improvements so they can provide service to the public as well as make money.
There are two different types of theatre; Producing and Touring • Producing - theatre where they find the artists and run shows or events themselves • Touring theatre - An established group comes and they host them. • In 1990 they constructed company called Sheffield Theatres that runs both the Lyceum and the Crucible theatres. This company is run by a governing board that has constantly kept evolving and improving.
There are two main branches in the theatre industry: • Commercial theatre- theatre whose main aim is to make profit • Producing theatre - is run for non-profit (more of a service to the pubic rather than just to make money)
Most funding is given to the producing theatre, which helps companies to produce art/theatre so that people can still afford a ticket. Ticket sales are the main way that the theatres get income, they even host sporting events like the world snooker championships to get ticket sales. A lot of preparation is put
Bibliography: Books - Johnson G., Scholes K. & Whittington R., (2005), Exploring Corporate Strategy, text and cases, Seventh edition, Harlow: Prentice Hall. - Ten Have S., & ten Have W., (et al) (2002), Key Management Models, Pearson Education: London. Internet - http://www.kzero.co.uk/blog/wp-content/uploads/2008/07/porters001.jpg - Source: http://www.themanager.org/models/ValueChain-Dateien/image002.gif