Shell Canada headquarters is at Calgary, which has been in operation since 1911. Shell Canada is viewed to be one of the largest integrated petroleum companies. The company employs up to 8,000 people across Canada (Shell.ca, 2015). The main functions of Shell Canada is to manufacture, market and distribute various petroleum products. Some of their products are the Natural gas liquids bitumen and Sulphur. Shell has up to 1809 gas stations that are situated in Canada (Shell.ca, 2015).
Shell has a tremendous workload to handle, and this made the company integrate its systems with a mission-critical ERP system. This makes work to be easy and accurate and has assisted in the management of daily work operations …show more content…
Shell would adversely improve their operation by integrating ERP, it will have an advance productivity, flexibility, and customer responsiveness through integrating core business operations together which will assist the company in maximizing business process across the entire company. It will increase the ability of Shell Canada to focus on forecasting their demand to supply (Sumner, …show more content…
The organization will find it comfortable using the internet since most o its functions are integrated together , information will be easily accessed through the use of web-enabled technology and make it easy to communicate with customers, make sales and run the business at any place from any part of the continent (Sumner, 2005). This will be possible because business activities like invoicing, sales processing, and other activities will have been automated (Sumner, 2005).
Conclusion.
In conclusion, the CRM, SCM, and the ERP will improve business operation at shell because all of the above are aiming at centrally locating all business process and making work easy and efficient when serving the customers. This because SCM will be majoring in marketing campaigns, sales forecast, and sales strategies management and innovations. CRM will be focusing on real-time scheduling of various activities, market demand and trend, resources, and capacity constraints.
ERP will be assisting in planning of various activities within the organization, forecasting, material management, purchasing activities, warehousing and the inventory and methods of distributions. The combination of the ERP, SCM and CRM will improve productivity and Shell Canada, will improve the efficiency of delivery to the customer, and will reduce time wastage. All this will help the company to make a good profit and earn good