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Shellie Cobbs MGT 521 SWOT Analysis Of Campell Soup Company

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Shellie Cobbs MGT 521 SWOT Analysis Of Campell Soup Company
SWOT Analysis of Campbell Soup Company
Carrie "Shellie" Cobbs
Management
MGT 521
Dr. Johnnie Bejarano
February 07, 2015
SWOT Analysis of Campbell Soup Company
University of Phoenix Material

Organizational Planning Worksheet

Complete each section below. Be sure to cite your sources when necessary.

1 Fortune 500 Company name

Campbell Soup Company (Fortune 500, n.d., p. 1)

2 The company’s internal and external stakeholders

Internal stakeholder’s
External stakeholder’s
Employees
Customers
Investors
Community Partners
Board Members
International Partners

3 Company’s mission and vision

Company’s mission

"Together we will build the world’s most extraordinary food company by nourishing people’s lives everywhere, every day" (Campbell Soup Company, 2011, p. 11).

Company’s vision

“We will positively contribute to building and sustaining a safe, diverse, inclusive, engaged and socially responsible workplace focused on delivering business results with integrity” (Campbell Soup Company, 2011, p. 15).

4 Company goals

At least one company goal that can be accomplished through a strategic plan

“Stabilize and then profitably grow North American Soup and Simple Meals” (Campbell Soup Company, 2011, p. 7).
” Expand Our International Presence” (Campbell Soup Company, 2011, p. 8).

At least one company goal that can be accomplished through an operational plan

“Continue to drive growth in Healthy Beverages and Baked Snacks” (Campbell Soup Company, 2011, p. 10).

5 SWOT analysis

Table 1

Campbell Soup Company SWOT Analysis

Strengths
Weaknesses
Strong position in the North American market

Overdependence on Wal-Mart, single largest customer
Portfolio of well recognized trademarks

Strong R&D capabilities

Opportunities
Threats
Growing demand for ‘health and wellness’ products and services
Stringent regulations
Strengthening international presence
Intense Competition
Growth in the US foodservice industry
Rising labor wages in the US

Note.


References: Campbell Soup Company. (2011). Campbell Corporate social responsibility [Annual report]. Retrieved from Campbell Soup Company website: http://www.campbellcsr.com/Download/_pdf/Campbells_2011_CSR_Report.pdf Campbell Soup Company. (2011). Focus Forward [Annual Report]. Retrieved from Campbell Soup Company: http://media.corporate-ir.net/media_files/irol/88/88650/2011_AR.pdf Campbell Soup Company. (2011, June). Focus Forward [Press release]. Retrieved from Campbell’s corporate website: http://media.corporate-ir.net/media_files/irol/88/88650/2011_AR.pdf Campbell Soup Company SWOT Analysis. (2014). Campbell Soup Company SWOT Analysis, 1-8 Fortune 500. (n.d.). Retrieved from http://www.uspages.com/fortune500.htm
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