Sherman Computer Repair
Running Head: SHERMAN COMPUTER REPAIR NEW DIRECTION
Sherman Computer Repair New Direction
Erica L Shupp
University of Phoenix
Sherman Computer Repair New Direction Sherman Computer Repair, a small computer repair company, has the opportunity to move from a computer repair company to a computer assembly company through the use of creativity and innovation (University of Phoenix, 2009, n.p.). “Innovation is the process by which organizations use their resources and competences to develop new or improved goods and services or to develop new production and operating systems so that they can better respond to the needs of their customers” (Jones, 2004, p. 403). Since change requires innovation to be successful, Sherman Computer Repair must assess and restructure the company, allowing for the introduction of new processes, technologies, and services for the organizational to move toward this new strategy and way of business. Sherman Computer Repair must plan accordingly and establish the steps they must take in order for the new direction to be of any success. Within this paper Sherman Computer Repairs new organizational design as well as any barriers that may exist will be discussed. Also an evaluation of the company’s external environment including strengths and weaknesses and an assessment of the company’s current talent and skill sets needed for change will be presented.
Sherman Computer Repair Organizational Design Sherman Computer Repair currently has three locations where customers can bring computer hardware in for repairs and each location is staffed with a manager, three computer technicians, and a receptionist (University of Phoenix, 2009, n.p.). The company also employs 12 mobile technicians for customers in home service calls. The current organizational structure of Sherman Computer Repair is one of a functional structure. According to Jones (2004), the functional design is a subunit made up of a group or departments working
Sherman Computer Repair New Direction
Erica L Shupp
University of Phoenix
Sherman Computer Repair New Direction Sherman Computer Repair, a small computer repair company, has the opportunity to move from a computer repair company to a computer assembly company through the use of creativity and innovation (University of Phoenix, 2009, n.p.). “Innovation is the process by which organizations use their resources and competences to develop new or improved goods and services or to develop new production and operating systems so that they can better respond to the needs of their customers” (Jones, 2004, p. 403). Since change requires innovation to be successful, Sherman Computer Repair must assess and restructure the company, allowing for the introduction of new processes, technologies, and services for the organizational to move toward this new strategy and way of business. Sherman Computer Repair must plan accordingly and establish the steps they must take in order for the new direction to be of any success. Within this paper Sherman Computer Repairs new organizational design as well as any barriers that may exist will be discussed. Also an evaluation of the company’s external environment including strengths and weaknesses and an assessment of the company’s current talent and skill sets needed for change will be presented.
Sherman Computer Repair Organizational Design Sherman Computer Repair currently has three locations where customers can bring computer hardware in for repairs and each location is staffed with a manager, three computer technicians, and a receptionist (University of Phoenix, 2009, n.p.). The company also employs 12 mobile technicians for customers in home service calls. The current organizational structure of Sherman Computer Repair is one of a functional structure. According to Jones (2004), the functional design is a subunit made up of a group or departments working
References: Ashkenas, Ulrich, Jick and Kerr (2002). The Boundaryless Organization: Breaking the Chains of Organizational Structure, 2ed Davila, Tony., Epstein, Marc., and Shelton, Robert. (2006). Making innovation work: How to manage it, measure it, and profit from it Retrieved March 08, 2009 from University of Phoenix rEsource MMPBL-550 – Creativity, Innovation and Organizational Design Course Website. Jones, G. (2004). Organizational Theory, Design, and Change. New Jersey: Pearson-Prentice Hall University of Phoenix. (2009). Human Relations and Organizational Behavior: Organization Structure, Synergetic Solutions Scenario