Shezan Strategic Analysis
ACKNOWLEDGEMENT
We would like to express our gratitude to all those who helped us during the whole of our project. We gratefully acknowledge the help of my supervisor, Mr. Fareedy who offered us invaluable advice throughout the project. He has spent time and energy to aid in the completion of this project and none of this would have been possible without his patient instructions, insightful criticisms and expert guidance.
We would also acknowledge the enormous support and advice received from my Ms. Hadia Yasir, without whom this project would not have been of the quality that it is now.
Table of Contents
Chapter I: An Insight into Shezan 5
Introduction 6
Brief History 6
Vision 8
Mission statement 8
Values 9
Product Mix 10
Objectives 15
Industry Structure 16
Porter’s five forces model 17
Juice Positioning 19
Competitive strategy 20
Chapter II: Functional Areas 21
Research & Development 22
Supply Chain 22
Procurement 25
Operations 26
Logistics 26
Marketing and sales 28
Information systems 30
Human Resource 31
Organizational Structure 32
Organizational Culture 33
Chapter III: Financial Performance 34
Financial Analysis 35
Analysis of Income statement 36
Analysis of Balance sheet 38
Profitability ratios analysis 40
Overall Profitability analysis 43
Liquidity Ratio Analysis 44
Financial Leverage 45
Activity Ratio Analysis 48
Chapter IV: Analysis of Strategic Viability 50
SWOT Analysis 51
External Factor Analysis Summary 54
Internal Factor Analysis Summary 55
Strategic Factor Analysis Summary 56
Internal-External Matrix 57
SPACE Matrix 57
Plotted SPACE Matrix 58
TOWS Matrix 59
Value Chain Analysis 60
Grand Strategy Matrix 61
Portfolio Analysis 62
BCG Matrix 63
Chapter V: Shezan Strategic Plan 65
Strategic Plan Overview 66
Vision 67
Mission 67
Objectives 68
Corporate Development Stage 68
Positioning 69
Research & Development 71
Procurement 72
Operations 72
Marketing and Sales 73
Logistics 74
Human Resource 75
Organizational Structure 76
Organizational Culture 76
We would like to express our gratitude to all those who helped us during the whole of our project. We gratefully acknowledge the help of my supervisor, Mr. Fareedy who offered us invaluable advice throughout the project. He has spent time and energy to aid in the completion of this project and none of this would have been possible without his patient instructions, insightful criticisms and expert guidance.
We would also acknowledge the enormous support and advice received from my Ms. Hadia Yasir, without whom this project would not have been of the quality that it is now.
Table of Contents
Chapter I: An Insight into Shezan 5
Introduction 6
Brief History 6
Vision 8
Mission statement 8
Values 9
Product Mix 10
Objectives 15
Industry Structure 16
Porter’s five forces model 17
Juice Positioning 19
Competitive strategy 20
Chapter II: Functional Areas 21
Research & Development 22
Supply Chain 22
Procurement 25
Operations 26
Logistics 26
Marketing and sales 28
Information systems 30
Human Resource 31
Organizational Structure 32
Organizational Culture 33
Chapter III: Financial Performance 34
Financial Analysis 35
Analysis of Income statement 36
Analysis of Balance sheet 38
Profitability ratios analysis 40
Overall Profitability analysis 43
Liquidity Ratio Analysis 44
Financial Leverage 45
Activity Ratio Analysis 48
Chapter IV: Analysis of Strategic Viability 50
SWOT Analysis 51
External Factor Analysis Summary 54
Internal Factor Analysis Summary 55
Strategic Factor Analysis Summary 56
Internal-External Matrix 57
SPACE Matrix 57
Plotted SPACE Matrix 58
TOWS Matrix 59
Value Chain Analysis 60
Grand Strategy Matrix 61
Portfolio Analysis 62
BCG Matrix 63
Chapter V: Shezan Strategic Plan 65
Strategic Plan Overview 66
Vision 67
Mission 67
Objectives 68
Corporate Development Stage 68
Positioning 69
Research & Development 71
Procurement 72
Operations 72
Marketing and Sales 73
Logistics 74
Human Resource 75
Organizational Structure 76
Organizational Culture 76
References: 1. Srinivasan, R., 2005, Strategic Management: The Indian Context, Prentice Hall, New Delhi, pp. 48-84 2 3. Porter, M.E., 1985, Competitive Advantage, the Free Press, New York, pp. 482-512 4 5. Menon, A. et al., 1999, Antecedents and Consequences of Marketing Strategy Making, Journal of Marketing, pp.18-41 6 7. Shezan International Limited, 2007-2011, Published Annual Reports for Stakeholders, Lahore Stock Exchange 8 9. Murree Brewery Ltd., 2007-2011, Published Annual Reports for Stakeholders, Lahore Stock Exchange 10