Shoes for Moos INC
Case: Shoes for Moos INC
Executive Summary Now Shoes for Moos is only a potential company built by Jim. The product is the special shoe for cows, combined with foot treatment, easy cleaning, durable and reusable. Jim hired his bother-in-law, Tom and have a limited amount of investment capital. Jim is trying to make a decision that chooses an alternative to distribute and promote their products. Decision Statement Starting Shoes for Moos is feasible. Considering lack of management depth and the good function of shoes, it is recommended that Shoes for Moos use the direct Mail method to distribute Moos shoes to the target market.
Analysis
Internal Analysis For the management expertise, the strength was that the Shoe for Moos was a family-owned business. The weakness was that Jim and his brother-in-law had their own jobs, they cannot fully focus on this venture. For the market share and growth rate, the strength was it had a potential identifiable distributor and promotion plan. However, there was no distribution network, and it was lack of experienced salesman. For the production, it was unique, and high quality under a reasonable price. The weakness was that there were two competitors; one provides lower-quality, cheaper products. The other was intended for clinical use with high price products. For the R&D, the professional efforts to ensure improved quality and better product design. The weakness was the test process spent too much time and the samples were not big enough. For the finance, there was no debt for Shoe for Moos. But its limited capitals only have investment of &25,000. For the Manufacturing, the sole manufacturer ensures excellent quality, good research and development capabilities and available manufacturing capacity. The weakness was their had a minimum inventory of 100 shoes. (Exhibit 1)
Macro-Environment For the economic
Executive Summary Now Shoes for Moos is only a potential company built by Jim. The product is the special shoe for cows, combined with foot treatment, easy cleaning, durable and reusable. Jim hired his bother-in-law, Tom and have a limited amount of investment capital. Jim is trying to make a decision that chooses an alternative to distribute and promote their products. Decision Statement Starting Shoes for Moos is feasible. Considering lack of management depth and the good function of shoes, it is recommended that Shoes for Moos use the direct Mail method to distribute Moos shoes to the target market.
Analysis
Internal Analysis For the management expertise, the strength was that the Shoe for Moos was a family-owned business. The weakness was that Jim and his brother-in-law had their own jobs, they cannot fully focus on this venture. For the market share and growth rate, the strength was it had a potential identifiable distributor and promotion plan. However, there was no distribution network, and it was lack of experienced salesman. For the production, it was unique, and high quality under a reasonable price. The weakness was that there were two competitors; one provides lower-quality, cheaper products. The other was intended for clinical use with high price products. For the R&D, the professional efforts to ensure improved quality and better product design. The weakness was the test process spent too much time and the samples were not big enough. For the finance, there was no debt for Shoe for Moos. But its limited capitals only have investment of &25,000. For the Manufacturing, the sole manufacturer ensures excellent quality, good research and development capabilities and available manufacturing capacity. The weakness was their had a minimum inventory of 100 shoes. (Exhibit 1)
Macro-Environment For the economic