in the report, the Fashion Industry is a very competitive market therefore customers have so much choice of other…
One of the most useful resources for ideas were the Fashion weeks, showing collections of famous and up and coming designers in New York, London, Paris and Milan. The most coveted pieces, cuts, fabrics and colours were noted and further observed on reputable websites / such as Vogue.com, Style.com and Wsgn.com. /and in magazines / Vogue, InStyle, Glamour, Bazaar etc. /. The blogs of well-known fashion bloggers were also visited where the feedbacks from the readers were examined carefully. This provided an essential insight into the mind of the customer and helped predict their future reactions to the trends that were to be developed. A survey was conducted amongst high street shoppers to pinpoint the biggest competitors and get to know the base customers` habits so the company could plan successful targeting. Textile trade fairs confirmed the choices made for the seasons` prints and fabrics, also enabling Miss Selfridge to collect unique, affordable additions to its range and at the same time follow the styles invented by reputable fashion designers.…
Both Urban Outfitters and Topshop are specialty retail store. Topshop 's visual merchandising at the front door is quite eye-catching. I think the clothes on the mannequins give a clear picture of what their product style is and what they are selling –cutting edge style. Their recent exterior is displaying mannequins which are facing inside the store rather than outside, this stimulates one's curiosity to enter the store and find out how the front view of the mannequins look like. The merchandise that are featured in the window are positioned on the ground…
Fashion retail market has few barriers to entry and has minor or no opportunity to protect unique propositions. Participants in the industry usually quickly imitate trends and styles within the market. In addition, price competition in the market is drastic. This paper took French Connection as an example to evaluate its situation in the competition and give out suggestions.…
Creativity became focused in retail display after the 20th century and the concept of the New Economy. Visual merchandising is the promotion of sale of retail through presentation and display. It is combining the products and putting them in original surroundings to enhance the sale of the product. It takes a team of buyers, architects, designers and merchandising managers to do this. Through science, the designer is able to attract the customers through statistics and studies that show what magnetizes a passer by, while art takes on the mission of giving creativity and innovation to the scientific ideas. It became essential to create an emotional connection through display between the products and consumers. It also helps create a wider and more established image of the retailer.…
There will be a variety of designs for every piece of clothing which will give the customer a large selection to choose from. The fashion line will consist of day and night clothes that will give the customer a chance to dress as they please to suit their personality.…
(Choose a garment, which can be used to discuss fashion from the point of view of the consumer. This garment must be able to demonstrate how the consumer individually constructs their identity and conveys that identity through the style and styling of clothing. You should treat this garment as an object as a form of evidence, which can help you to explain theories of fashion discussed in the sessions. The intention of your analysis is to examine the ways in which we can ‘read’ objects and images, understand their meanings and explain them in the context of broader theoretical and social concerns. You should aim to be as analytical as possible. You may want to use further objects or garments or examples within your presentation to help to explain your ideas though only 1 object should be your main focus. You can either use the actual object or use images and films to analyse and discuss your findings. Therefore your essay should be supported by ideas from readings and books as well as the objects and images themselves.)…
Fashion and leather products retailers can separate themselves emphatically through the styles and plans of their merchandise. Indeed, even unknown designers can get to be effective starting with one accumulation then onto the next because of the unusual way of style. Items are controlled by designers, sub-societies and are liable to sharp and flighty…
Today, the apparel industry is become extremely competitive and fast paced. Consumers are becoming more demanding than ever – with various sales channels and fast fashion. Merchandisers and buyers will have to work together more closely to meet the demands and standards of today’s knowledgeable consumers. The interviewee expects that merchandising will become much more complex as digitization and the importance of big data analysis…
As society advances amazingly, people’s demand for cloths have become increasing diversified. Compare with the past, most of people are no longer care about what brand of cloths is, and instead by price and if fashion or not. When I was in china, basically I am seldom to go shopping at franchise house, because I think the price of cloths in here always expensive only if they are on sale; also, when you walk on the street, you may find a lot of people wore the same cloth. To my honest, I don’t like wore same to other peoples. On the contrary, when I go to a boutique every time, I found many clothes just only one and I can bargain with seller that I can get lower price from here. No matter you is a man or woman, if you prefer to uniqueness cloths and inexpensive price, go shopping to boutique is your best choice and abandon go to franchise house. I would like to make compare and analysis of shopping at boutique and franchise house in three aspects: price variance, Clothes Style and quality guarantee…
Fashion forecasting is the prime issue underlying the issue of trends. It is not an occupational guessing game because very substantial amounts of money of the fashion industry are at stake. It is a vital activity where experienced fashion analysts scrutinize past buying patterns signs for current market dynamics and project these into the future. There are forecast agencies that collect facts pertaining to consumer buying patterns, activities and occasions for which clothes are needed, their priorities, reading habits etc. this is done through liaison with stores, retailers and wholesalers fashion professionals also rely on information sources such as design, colour and video Services, newsletters, books, magazines and websites. In order to gear up for the season to come, the fibre and textile producers must start new developments almost two years in advance, clothing and accessory manufacturers must have their products ready well in time months before the consumers' wearing season. Without well-judged projections of designs, colours and fabrics by the…
The fashion and retail industry tends to be overly youth focused which is not entirely bad but has the disadvantage of resulting in monotonous trends. However, by closely following generational fashion trends as well as our own customers' purchasing preferences, we design our inventory to meet the broad needs of our clientele. We will solely focus on western yet locally appreciated styles, colors and brands to meet the ever vibrant and young aged ever growing market which has an un satiable taste for fashion.…
The Indian retail market is evolving rapidly. It is a parable that now Indian retail industry requires lots more of fashion. The organized retailing is developing at rapid speed. It is agreeable to all that fashion is a vital part of both the retail industry as well as the brands. Fashion has led the retail industry boom and it has sustained its dominance in malls, markets and stores. With radically changing fashion and retail industry, the Indian consumers are facing considerable transformation. With an increase income levels and increasing attitude "LOOK GOOD - FEEL GOOD", fashion is offering huge potential to penetrate deeper into the untouched Indian markets.…
• A tool to achieve sales and targets. • A tool to enhance merchandise on floor. • A mechanism to communicate to a customer and influence his / her decision to buy. • Use season based displays to introduce new arrivals to customers. • To increase conversions through a planned and systematic approach by displaying stocks available. • Educating the customers about the product / service in an effective and creative way. • Establishing…
Whatever the past history of the shoes and more precisely luxury shoes, the future it’s what I going to talk about, because that’s only what we have to focus on. People’s behaviour change rapidly and the industry has to take into account the new demand. People now doesn’t want to follows trend but want to create it……