Shopper Stop B2B Strategies

A B2B And Solution Sales Project Report On

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Submitted to: Submitted by:

Mr. Sanjeev Srivastava Jayasudha.J

Nikhil Raj

Shikher Srivastava

Tribeni Pegu

Ajay Kumar

Raashi Pandit

Deepak Agarwal

TABLE OF CONTENTS

• Objectives………………………………………………………………………………….. 3

• Executive Summary……………………………………………………………………. 4

• Introduction of the Retail Industry……………………………………………… 5

• Overview of Shoppers Stop………………………………………………………… 7

• Major Players and competitor………………………….………………………… 8

• Customer Expectations………………………………………………………………. 9

• Performance……………………………………………………………………………….10

• Marketing Channels…………………………………………………………………….11

• Distribution…………………………………………………………………………………12

• Supply Chain Management………………………………………………………….13

• Managing Sales Force………………………………………………………………….13

• Marketing Strategy………………………………………………………………………14

• SWOT Analysis……………………………………………………………………………..15

• Recommendations……………………………………………………………………….15

• Conclusion……………………………………………………………………………………15

• References…………………………………………………………………………………..16

OBJECTIVES

1. Understanding and analysing the retail industry

2. Study of the brand image and the management of Shoppers stop retail outlets in India.

EXECUTIVE SUMMARY

According to industry experts, the next phase of growth is expected to come from

References: OVERVIEW OF SHOPPPERS STOP The foundation of Shoppers ' Stop was laid on October 27, 1991 by the K