Shopping Habits
RMM PROJECT
TOPIC: “Shopping Habits survey among Mall visitors in Delhi / Gurgaon.”
“A Study on Shopping Habits in metro cities and factors important for Mall Growth”
PGP 1 - A
Submitted By:
Abhay Narain (001)
Dheeraj Joshi (016)
Joydeep Sen (021)
Nitin Soni (034)
Sneh Verma (050)
Mission
To identify the Shopping Habits Of People In Malls.
Survey Method
We followed a structured questionnaire, which was designed to elicit specific information. The survey method used was mall intercept form of personal interviewing. Questionnaire of the section surveyed primarily had the following aspects, which is in consonance with our Management Research Problems:
❑ Who - Identify the different customer segments.
❑ What - The markets frequented by the different segments. The brands preferred by them. The amount spent by them. The frequency of purchase. The factors important for mall growth. The occasions of purchase/consumption. The distance traveled to make the purchase. The type of outlet preferred.
❑ When- The information was collected mostly before and after shopping by consumers in a mall.
❑ Where- The questionnaires were administered inside the mall. Also, many a times, the consumers were queried just outside the mall before and after shopping.
❑ Why- The information was being sought to ultimately arrive at the shopping habits in Malls at Delhi And Gurgaon.
❑ Way- The method of data collection was mostly through mall intercept of consumers.
Questionnaire Development and Pre-testing Type of interviewing method
The research was carried out through questionnaires administered to the respondents primarily through mall intercept. As the time available for interview under such circumstances is very limited, the
TOPIC: “Shopping Habits survey among Mall visitors in Delhi / Gurgaon.”
“A Study on Shopping Habits in metro cities and factors important for Mall Growth”
PGP 1 - A
Submitted By:
Abhay Narain (001)
Dheeraj Joshi (016)
Joydeep Sen (021)
Nitin Soni (034)
Sneh Verma (050)
Mission
To identify the Shopping Habits Of People In Malls.
Survey Method
We followed a structured questionnaire, which was designed to elicit specific information. The survey method used was mall intercept form of personal interviewing. Questionnaire of the section surveyed primarily had the following aspects, which is in consonance with our Management Research Problems:
❑ Who - Identify the different customer segments.
❑ What - The markets frequented by the different segments. The brands preferred by them. The amount spent by them. The frequency of purchase. The factors important for mall growth. The occasions of purchase/consumption. The distance traveled to make the purchase. The type of outlet preferred.
❑ When- The information was collected mostly before and after shopping by consumers in a mall.
❑ Where- The questionnaires were administered inside the mall. Also, many a times, the consumers were queried just outside the mall before and after shopping.
❑ Why- The information was being sought to ultimately arrive at the shopping habits in Malls at Delhi And Gurgaon.
❑ Way- The method of data collection was mostly through mall intercept of consumers.
Questionnaire Development and Pre-testing Type of interviewing method
The research was carried out through questionnaires administered to the respondents primarily through mall intercept. As the time available for interview under such circumstances is very limited, the