Shopping Malls
PROJECT ON MARKETING MANAGEMENT
SHOPPING MALL
1
MARKETING PROJECT ON
SHOPPING MALL
NAME: MRINMOY CHAUDHURY ENROLMENT NO: 011102003 PROGRAM: PGDIB 02 Term : 6
2
Contents
1. Introduction
Pg. no. 4
What is a shopping mall? ................................................. Advantage and disadvantage Brief history Type of shopping malls Components
2. Objective………………………………………..
9
What are the key factors which is making shopping mall hugely successful? Effect of shopping malls on the small retailers.
3. Methodology……………………………..…………. 13 4. Questionnaire ……………………………………….15 5. Finding………………………………..…………….. 17 6. SWOT………………………………………………. 26 5. Recommendations ………………………..………… 29 6. Conclusion ………………………………………… 35 7. Bibliography ……………..………………………... 37
3
INTRODUCTION
Shopping malls
The latest trend in the corporate universe is of the emergence of the shopping malls.
Shopping malls are an emerging trend in the global arena. The first thing that comes in our mind about the shopping malls is that it is a big enclosed building housing a variety of shops or products. According to historical evidences shopping malls came into existence in the middle ages, though it was not called so. The concept of departmental stores came up in the 19th century with the Industrial Revolution. Consumers wanted a better shopping experience and this demand gave rise to the emergence of shopping malls in India.
Originally the first of the shopping malls was opened in Paris. Then the trend followed in the other metros over the world, and there was a spree of shopping malls coming up at various places. In this age of mass production and mass consumption, the concepts of shopping malls is most modern method of attracting consumers. The concept of shopping was altered completely with the emergence of these shopping malls. Shopping was no longer limited to a mere buying activity - it has become synonymous with splurging time and money. People simply go about roaming through the shopping
SHOPPING MALL
1
MARKETING PROJECT ON
SHOPPING MALL
NAME: MRINMOY CHAUDHURY ENROLMENT NO: 011102003 PROGRAM: PGDIB 02 Term : 6
2
Contents
1. Introduction
Pg. no. 4
What is a shopping mall? ................................................. Advantage and disadvantage Brief history Type of shopping malls Components
2. Objective………………………………………..
9
What are the key factors which is making shopping mall hugely successful? Effect of shopping malls on the small retailers.
3. Methodology……………………………..…………. 13 4. Questionnaire ……………………………………….15 5. Finding………………………………..…………….. 17 6. SWOT………………………………………………. 26 5. Recommendations ………………………..………… 29 6. Conclusion ………………………………………… 35 7. Bibliography ……………..………………………... 37
3
INTRODUCTION
Shopping malls
The latest trend in the corporate universe is of the emergence of the shopping malls.
Shopping malls are an emerging trend in the global arena. The first thing that comes in our mind about the shopping malls is that it is a big enclosed building housing a variety of shops or products. According to historical evidences shopping malls came into existence in the middle ages, though it was not called so. The concept of departmental stores came up in the 19th century with the Industrial Revolution. Consumers wanted a better shopping experience and this demand gave rise to the emergence of shopping malls in India.
Originally the first of the shopping malls was opened in Paris. Then the trend followed in the other metros over the world, and there was a spree of shopping malls coming up at various places. In this age of mass production and mass consumption, the concepts of shopping malls is most modern method of attracting consumers. The concept of shopping was altered completely with the emergence of these shopping malls. Shopping was no longer limited to a mere buying activity - it has become synonymous with splurging time and money. People simply go about roaming through the shopping
Bibliography: www.google.com http://www.ammas.com/topics/Market_Research/a144646.html http://www.bigmallrat.com/types-of-malls.html http://www.newworldencyclopedia.org/entry/Shopping_mall http://www.amazon.com/gp/richpub/syltguides/fullview/R25NB8OBISEFAF http://www.ehow.com/about_4570916_history-shopping-mall.html http://www.answers.com/topic/shopping-mall retail.about.com/od/location/a/retail_location.htm www.trulia.com/.../Shopping.../What_types_of_shopping_are_available_in_or_around_ -4353 valuationresources.com/.../SIC6512ShoppingCenters.htm www.wilsonweb.com/search/cat.php?querytype...ca_Mall 37