Short Paper: Cultural Communication
Running Head: Short Paper Cultural Communication;
Copyright (c) - Lopamudra Chakraborty - no portion of this article can be copied reproduced or distributed without prior authorization of the author.
Author: Lopamudra(Lopa) Chakraborty M5A1: Short Paper Cultural Communication Business Communications 08/3/2012
Cultural Communication
Introduction
“The reasonable person adapts himself to the world, while the unreasonable one persists in trying to adapt the world to himself.” - George Bernard Shaw
Intercultural communication between people is an integral attribute of the human society development. The modern world is developing towards globalization. In this regard, the issues about the role and the place of international communication become an integral part of life both for the humankind in general, as well as for the individual (Shokina & Nishev, 2009). The art of business communication has evolved as globalization has set disparate businesses cultures of the world on a collision course. Emerging economies have begun to integrate the business cultures of traditional powerhouse nations into their businesses, and they have been leaving traces of their own culture wherever they go. The impact of cultural diversity on business communication has widespread implications--from corporate boardrooms to employee break-rooms--and small business owners can benefit from gaining an understanding of the eccentricities of all cultures to which they are exposed (Ingram, 2012). As mentioned by Hynes, it is extremely important to become familiar with intercultural business practices for three reasons. First, is the tremendous increases in international trade caused by vertical specialization or global supply chains. Second is the direct investment of foreign based companies. In the US, for example, the direct investment of foreign based companies grew from $9 billion in 1966 to more than $414 billion in 2008.A third reason to learn about intercultural business
Copyright (c) - Lopamudra Chakraborty - no portion of this article can be copied reproduced or distributed without prior authorization of the author.
Author: Lopamudra(Lopa) Chakraborty M5A1: Short Paper Cultural Communication Business Communications 08/3/2012
Cultural Communication
Introduction
“The reasonable person adapts himself to the world, while the unreasonable one persists in trying to adapt the world to himself.” - George Bernard Shaw
Intercultural communication between people is an integral attribute of the human society development. The modern world is developing towards globalization. In this regard, the issues about the role and the place of international communication become an integral part of life both for the humankind in general, as well as for the individual (Shokina & Nishev, 2009). The art of business communication has evolved as globalization has set disparate businesses cultures of the world on a collision course. Emerging economies have begun to integrate the business cultures of traditional powerhouse nations into their businesses, and they have been leaving traces of their own culture wherever they go. The impact of cultural diversity on business communication has widespread implications--from corporate boardrooms to employee break-rooms--and small business owners can benefit from gaining an understanding of the eccentricities of all cultures to which they are exposed (Ingram, 2012). As mentioned by Hynes, it is extremely important to become familiar with intercultural business practices for three reasons. First, is the tremendous increases in international trade caused by vertical specialization or global supply chains. Second is the direct investment of foreign based companies. In the US, for example, the direct investment of foreign based companies grew from $9 billion in 1966 to more than $414 billion in 2008.A third reason to learn about intercultural business