‘The marketing of designer fashion ensures that this shared international understanding of brand identity and meaning is developed and preserved through the standardisation of communications strategies’ (Brands without boundaries, the internationalisation of the designer retailer’s brand, by Christopher M. Moore). Brand names add value to the clothing for the consumer, and partly justifies the higher price.…
In the story “Eleven” the narrator Rachel acts more like a child. In the ninth paragraph, the author states, “That’s not, I don’t, you’re not…Not mine.” When Rachel speaks like this she is not forming her words properly like a tween would. She is talking like a two-year old that is whining. Additionally, the character Rachel stated “Not mine, not mine, not mine.” When Rachel says this, she is not stating what she wants to say, making herself sound childish. Rachel needs to speak her mind to the teacher, instead of saying “not mine” in her head. Finally, according to the text Rachel stated, “That stupid Phyllis Lopez, who is even dumber than Sylvia Saldivar.” Again, when Rachel calls people stupid and dumb since someone made a mistake she is…
In Naomi Klein’s “No Logo”, she demonstrates the historical development beginning with the shift from selling products manufactured in local factories to the marketing of brands that become identified with culture itself. She suggests that products are made while brands are sold. Klein incorporates that the shift to brand marketing began with an invasion of cultural space so that billboards, magazines, television and radio commercials, clothing logos, music and cultural events, celebrities, schools and other institutions promoted and admired the brand in such a way that consumers began to view brands as identical with their cultural identities. Corporations became very fixated on their brands that productions became secondary. Therefore, they…
In some cases, judging a book by its cover is important when going to a formal event and first impression are everything in this present era if not, since the dawn of human existence. We often convey our messages or express our personality through through some form of materialism or through artistic creation. You can tell a lot about someone by the way they show their colors (metaphorically) or style of outfit, or accessories, and the thing they embraced. It’s understanding that we always want to look our best for some of us the things we value the most is how we fit ourselves into social norms and expectations through some degree or form of conformity and we use alternative ways of conveying our message sometimes as elaborate as owning a mansion…
When Cave states "Their low prices and hip-but-wholesome branding strategy are supposed to present a healthy alternative to the conspicuous consumption of a Calvin Klein," (68) the connotation of the statement is negative because of the fact that simple, cheap-but-stylish stores like Old Navy are selling clothes to the middle class so they are able to feel special and in coordination with the world's genre of clothing. Cave almost defends the critics like Thomas Frank that have a problem with people that aren’t financially stable enough to go out and nonchalantly spend $500 on designer clothes labeled with tags of flamboyancy; so instead, they use their resources to buy articles of value and style. But Joel Reichart's statement that "They provide remarkable value," (69) and "They're truly satisfying people's needs," (69) gives the defendant side that in the jungle of popular culture, there is still room to let people of lesser income to insert stylish and attractive possessions in their lives in order to present their selves in a way that doesn’t allow profiling to be strictly based on clothes. In the world, people were, and still are, being judged greatly or lightly by materialistic ideas like what type of jeans they wore on a normal weekday.…
Ralph Lauren’s Polo has had a similar affect on the fashion world. Though manufactured in China under similar conditions, and sometimes made of one layer of thin fabric, widespread antagonizing phrases, such as, “It ain’t Ralph, though,” show that consumers still regard Polo as a brand to be applauded, regardless of its true…
(Choose a garment, which can be used to discuss fashion from the point of view of the consumer. This garment must be able to demonstrate how the consumer individually constructs their identity and conveys that identity through the style and styling of clothing. You should treat this garment as an object as a form of evidence, which can help you to explain theories of fashion discussed in the sessions. The intention of your analysis is to examine the ways in which we can ‘read’ objects and images, understand their meanings and explain them in the context of broader theoretical and social concerns. You should aim to be as analytical as possible. You may want to use further objects or garments or examples within your presentation to help to explain your ideas though only 1 object should be your main focus. You can either use the actual object or use images and films to analyse and discuss your findings. Therefore your essay should be supported by ideas from readings and books as well as the objects and images themselves.)…
In “On sale at Old Navy: Cool clothes for identical zombies!”, Damien Cave uncovers the fact that retailers all over the world, especially in such establishments as Old Navy and Ikea, have began to take up the lives of consumers in today's society and have created a great deal of trickery for making consumers believe they need more than they actually do. Naomi Klein states that consumers are being scammed. Many consumers are being judged by what they buy and where they buy it. Many people, such as Thomas Frank feel that stores such as Old Navy create almost a “mass cloning masked in a carnival of diversity” (Cave). That analysis may seem true but consumers should take into account that they are letting objects define who they are leading to a materialistic lifestyle. Nowadays, people, especially teens, are very concerned with appearance, prestige, and social position. Malls all over the world are jam packed with a great quantity of stores with the same goal as stores like Old Navy and Ikea.…
Rachel attempts to free herself from the guard's grasp. However the more she pulls the tighter his grip gets.…
As he'd envisaged,, the newly separated women seemed up to a seduction, although, considering the minimal effort required it could hardly be called that), and Mark became more confident of bedding her with each second that passed. Possibly Lila Ross would have been pliable and agreeable, even without the alcohol, and drugs, with simply, after what she'd endured the past three months, the attention received from a handsome stranger, combined with the manner in which he remained attentive, stroked her skin, and leaned over to brush her earlobe with his lips when the bar filled and he leaned closer to whisper to Lila would have been enough to have her spread her legs.…
In the case of Adidas Yeezy example, people should think about why Yeezy series will be so popular. The products are popular because of its unique design or people just to purchase this product to show their wealthiness and social status. There are wide population out there “by using status goods as symbols, individuals communicate meaning about themselves to their reference groups. Many consumers purchase luxury goods primarily to satisfy an appetite for symbolic meanings” (Melika, Muris, 234). Most of the time, these people just understand the shallow meaning of luxury products, however, they are not aware of the brand’s history, product materials or what designers would like to express through these products. Because the cultural and value system difference, most consumers who come from Asia do not care about the deeper meaning that hides underneath of luxury brands. As Wong and Ahuvia state that “southeast Asians pay a great deal of attention to possessions that are both public and visible, such as designer-labeled goods, expensive cars, jewelry, etc. but this apparent materialism may or may not reflect internal personal tastes, traits, or goals” (Wong and Ahuvia, 437). So for people who comes from the Eastern part of the world, purchasing luxury products is the sign of showing social status. Even though culture differences leads people purchase luxury products because of the brand names, most of the luxury products do have adequate qualities, and its design will not easily go out of style. However, in the recent year, some luxury brands’ reputation has gone down because those brands were shifting their factories to other countries and then shipping back to Italy just for the label. Technically, the phrase “Made in Italy” is not really manufactured in Italy…
It has been asserted (Kennedy, 2012) that, a brand collects name, symbol, design, logo and term together, intended to identifies and differentiates a product or service. Consumers regard brands as an essential element of the production, and most companies usually charge a higher price due to the influence of branding, like Louis Vuitton. Belch, Belch, Kerr, and Powell (2009) depicted that, brands could make choices for consumers, which like something consumers want to buy, avoid, aspire and outgrow. Duncan (as cited in Belch et al., 2009) describes a brand as ‘ a perception resulting from experiences with, and information about, a company or a line of products.’ A brand is not just the production or a service, it can be seen as a symbol of a product. For instance, it is easily to recognize two clothes through the branding logo, despite of that they own some common features in terms of color, style and material. Moreover, it is what differentiates a production from its competitors. Brands have two qualities, which are tangible and intangible attributes. The tangible qualities are those can be seen, felt, tasted and smelt, such as product’s design, how much it costs and what it is made of. The intangible attributes, usually involve consumer’s consciousness, which like brand image, perceptions of users of the brand and image of store where sold (Belch et al., 2009).…
‘’ Young people spend too much money on clothes and are too often influenced by brands and designer labels’’…
Growing up as a teenager, brands made a huge impact on I felt about myself and others. I thought that kids who had cooler brands than me had a higher status than I did. I also believed that kids with clothes that weren’t as cool as mine were underneath me and I didn’t want to associate myself with those kids because I felt like they would bring me down. Looking back I see that this is a superficial…
“If you can’t make it, just fake it,” states Gernhauser (2007, p 318). Because of the constant change of styles and trends, our society is often affected by who buys what. Instead of buying fake goods to fit into today’s society, the focus of the consumer should be buying what looks good rather than focusing on where it came from. Consuming counterfeits does not only affect the US society, but other countries as well.…