Plutarch the legendary ancient writer who among other great leaders wrote of Cimon. In Plutarch’s words “he had all the fences on his fields taken down so that not only poor Athenians but even strangers could help themselves freely to whatever fruit was in season”. There was no hidden agenda in cimon’s actions, he purely wanted to help the less fortunate. That should be the only reason behind social responsibility. However, can this ever be the only reason to be socially responsible when it comes to profit maximising businesses? No, definitely not possible. being socially responsible has unfortunately become a excellent marketing strategy used by many companies, especially when the company pledges to give a certain amount of money for every X amount it earn, it also helps to build a good reputation for the company.Even a child can tell you that when we help someone, we should not be expecting anything in return. Yet, companies are
Plutarch the legendary ancient writer who among other great leaders wrote of Cimon. In Plutarch’s words “he had all the fences on his fields taken down so that not only poor Athenians but even strangers could help themselves freely to whatever fruit was in season”. There was no hidden agenda in cimon’s actions, he purely wanted to help the less fortunate. That should be the only reason behind social responsibility. However, can this ever be the only reason to be socially responsible when it comes to profit maximising businesses? No, definitely not possible. being socially responsible has unfortunately become a excellent marketing strategy used by many companies, especially when the company pledges to give a certain amount of money for every X amount it earn, it also helps to build a good reputation for the company.Even a child can tell you that when we help someone, we should not be expecting anything in return. Yet, companies are