Should Fairchild enter the Indian market
Decision Problem
Should Fairchild enter the Indian market and if so what form of market entry to adopt?
Strategic Options
1. Licensing: The aAdvantages include an accelerated path to market entry as well as lower initial investment expenses. pros oof this option are it is quick and easy to enter the market, and has a lower cost of entry. The dDisadvantages are many including involve a lowestlower expected ROI, minimum future equity opportunities as well as limited control over marketing, pricing and quality. return, no equity and little to no control over marketing, pricing and quality.
2. Joint Venture (JV) – Theis entry option offers advantages are that it is less costly upfront investment than Foreign Direction Investment (FDI), hasThere is a a greater potential for higher profits , as well as and more expanded control over production and marketing. The disadvantages include are a higher level of risk, greater capital investment, thus less profit retention, and potential conflicts between among partners
3. FDI/Acquisition – This market entry option yields more control and a higher retention of profits than the aforementioned methods. However, it involves the greatest cost of entry as well as the challenge of repatriating profits. The advantages are that it provides the most control and highest retention of profits. The disadvantages are that it is the highest market cost of entry and repatriation of profits could also be challenging. This isis of equal concern a concern with both JV and FDI modes of entry.Analysis
Analysis
By completingA a SWOT analysis (see Exhibit 3) , one can determine the importance of assessing suppliers, stakeholders and intermediaries in addition to analyzing consumers and competitors. Fairchild has been analyzed in comparison with competitors, including Eureka Forbes, Ion Exchange, and Singer, for their strengths, and weaknesses and current market potential (as shown in Exhibits 2 and 1 respectively). While
Should Fairchild enter the Indian market and if so what form of market entry to adopt?
Strategic Options
1. Licensing: The aAdvantages include an accelerated path to market entry as well as lower initial investment expenses. pros oof this option are it is quick and easy to enter the market, and has a lower cost of entry. The dDisadvantages are many including involve a lowestlower expected ROI, minimum future equity opportunities as well as limited control over marketing, pricing and quality. return, no equity and little to no control over marketing, pricing and quality.
2. Joint Venture (JV) – Theis entry option offers advantages are that it is less costly upfront investment than Foreign Direction Investment (FDI), hasThere is a a greater potential for higher profits , as well as and more expanded control over production and marketing. The disadvantages include are a higher level of risk, greater capital investment, thus less profit retention, and potential conflicts between among partners
3. FDI/Acquisition – This market entry option yields more control and a higher retention of profits than the aforementioned methods. However, it involves the greatest cost of entry as well as the challenge of repatriating profits. The advantages are that it provides the most control and highest retention of profits. The disadvantages are that it is the highest market cost of entry and repatriation of profits could also be challenging. This isis of equal concern a concern with both JV and FDI modes of entry.Analysis
Analysis
By completingA a SWOT analysis (see Exhibit 3) , one can determine the importance of assessing suppliers, stakeholders and intermediaries in addition to analyzing consumers and competitors. Fairchild has been analyzed in comparison with competitors, including Eureka Forbes, Ion Exchange, and Singer, for their strengths, and weaknesses and current market potential (as shown in Exhibits 2 and 1 respectively). While