SIB429 Whole Food
Suffolk University
Sawyer Business School
SIB-429-B
Strategic Management
Strategic Analysis Report
FALL 2013
In-Depth Strategic Analysis of
By SIB429B Group
Pui Yan Chan
Da Cheng Huang
Rongfeng Huang
Stephanie Kotchofa
Mohamed Mbaye
Professor Russell Seidle
TABLE OF CONTENTS
1.0 ORGANIZATION OVERVIEW 3
1.1 BACKGROUND 3
1.2 MISSION STATEMENT 3
1.3 ORGANIZATION STRUCTURE 4
1.4 EXPANSION STRATEGY 4
2.0 EXTERNAL STRATEGIC ANALYSIS 5
2.1 PEST ANALYSIS 5
2.2 PORTER FIVE FORCES ANALYSIS 8
2.3 EXTERNAL OPPORTUNITIES 10
3.0 INTERNAL STRATEGIC ANALYSIS 11
3.1 VRIO ANALYSIS 11
3.2 INTERNAL OPPORTUNITIES 12
4.0 KEY STRATEGIC ISSUES 13
4.1 COMPETITION 13
4.2 GLOBAL ECONOMY 14
5.0 RECOMMENDATION 15
5.1 SHORT-TERM STRATEGY 15
5.2 LONG-TERM STRATEGY 16
6.0 REFERENCES 17
1.0 ORGANIZATION OVERVIEW
1.1 BACKGROUND
Whole Foods Market is natural foods, fresh foods supermarket chain. John Mackey, Rene Lawson Hardy, Craig Weller and Mark Skiles founded the whole foods market in Austin, Texas. Originally, in 1978 Rene Hardy and John Mackey borrowed 45,000 dollars from relatives to open a natural foods store in Austin Texas. Two years later, they partnered with Craig Weller and Mark Skiles merging their natural foods store SaferWay with Weller and Skiles Clarksville Natural Grocery. The resulting new natural foods store was named Whole Foods Market and opened in 1980. This store had 10,500 square feet and a total staff of 19.
1.2 MISSION STATEMENT
"Whole Foods Market is a dynamic leader in the quality food business. We are a mission-driven company that aims to set the standards of excellence for food retailers. We are building a business in which high standards permeate all aspects of our company. Quality is a state of mind at Whole Foods Market."
Whole Foods Market defines its mission in terms of “Whole Foods, Whole People, Whole Planet,” incorporating
Sawyer Business School
SIB-429-B
Strategic Management
Strategic Analysis Report
FALL 2013
In-Depth Strategic Analysis of
By SIB429B Group
Pui Yan Chan
Da Cheng Huang
Rongfeng Huang
Stephanie Kotchofa
Mohamed Mbaye
Professor Russell Seidle
TABLE OF CONTENTS
1.0 ORGANIZATION OVERVIEW 3
1.1 BACKGROUND 3
1.2 MISSION STATEMENT 3
1.3 ORGANIZATION STRUCTURE 4
1.4 EXPANSION STRATEGY 4
2.0 EXTERNAL STRATEGIC ANALYSIS 5
2.1 PEST ANALYSIS 5
2.2 PORTER FIVE FORCES ANALYSIS 8
2.3 EXTERNAL OPPORTUNITIES 10
3.0 INTERNAL STRATEGIC ANALYSIS 11
3.1 VRIO ANALYSIS 11
3.2 INTERNAL OPPORTUNITIES 12
4.0 KEY STRATEGIC ISSUES 13
4.1 COMPETITION 13
4.2 GLOBAL ECONOMY 14
5.0 RECOMMENDATION 15
5.1 SHORT-TERM STRATEGY 15
5.2 LONG-TERM STRATEGY 16
6.0 REFERENCES 17
1.0 ORGANIZATION OVERVIEW
1.1 BACKGROUND
Whole Foods Market is natural foods, fresh foods supermarket chain. John Mackey, Rene Lawson Hardy, Craig Weller and Mark Skiles founded the whole foods market in Austin, Texas. Originally, in 1978 Rene Hardy and John Mackey borrowed 45,000 dollars from relatives to open a natural foods store in Austin Texas. Two years later, they partnered with Craig Weller and Mark Skiles merging their natural foods store SaferWay with Weller and Skiles Clarksville Natural Grocery. The resulting new natural foods store was named Whole Foods Market and opened in 1980. This store had 10,500 square feet and a total staff of 19.
1.2 MISSION STATEMENT
"Whole Foods Market is a dynamic leader in the quality food business. We are a mission-driven company that aims to set the standards of excellence for food retailers. We are building a business in which high standards permeate all aspects of our company. Quality is a state of mind at Whole Foods Market."
Whole Foods Market defines its mission in terms of “Whole Foods, Whole People, Whole Planet,” incorporating