Silk and Cashmere /Ayşen Zamanpur
SILK AND CASHMERE:
Ayşen ZAMANPUR
Silk & Cashmere is a Turkish brand, which figured out the worldwide tendencies considerably well, amalgamated the opportunities and possibilities with vulnerabilities and restraints of the business and observing a market niche at the right time, formed a joint venture abroad in 1992 subsequent to proper assessment, and now progressing with resolute steps to be a world brand.
Aysen Zamanpur
Founder & CEO, Silk and Cashmere
Aysen Zamanpur was graduated from Robert College and then Boğazici University Management School. After working at Sisecam 5,5 years as a planning specialist, she decided to leave this job she loved, because she was sick of the routine. She left Sisecam to be in the life, invest and to start her projects. She opened Benetton store at Galeria. She has increased the stores to 7 within 5,5 years. But she was in routine again. She had to do something new, using her creativity like creating her own brand. When she saw Louis Vuitton in Singapure, her desire had been shaped.
“I wanted to step in the store but it was upto full with the customer at ”A” group. I respected. They were not selling a heart medicine that is about to end up.”
She decided that creating a brand was always at something in her mind. What she would do? She remembered the information she got at a store in England. Cashmere is healthy, matching with skin. It could also be chic. She had once touched cashmere, than her research has began.
Her husband was doing iron and steel business with China. She had learned that the motherland of cashmere is China. She has investigated cashmere in China. Although she had chance to sell cashmere in Pekin, she had bought from its factory; she had believed in the importance of creating a brand. In 1992 she had sold her 7 stores in three months and then she had been a partner of Cashmere factory in China. Cahmere was the most suitable silk. Both were natural, healthy and could be aristocrat; one
Ayşen ZAMANPUR
Silk & Cashmere is a Turkish brand, which figured out the worldwide tendencies considerably well, amalgamated the opportunities and possibilities with vulnerabilities and restraints of the business and observing a market niche at the right time, formed a joint venture abroad in 1992 subsequent to proper assessment, and now progressing with resolute steps to be a world brand.
Aysen Zamanpur
Founder & CEO, Silk and Cashmere
Aysen Zamanpur was graduated from Robert College and then Boğazici University Management School. After working at Sisecam 5,5 years as a planning specialist, she decided to leave this job she loved, because she was sick of the routine. She left Sisecam to be in the life, invest and to start her projects. She opened Benetton store at Galeria. She has increased the stores to 7 within 5,5 years. But she was in routine again. She had to do something new, using her creativity like creating her own brand. When she saw Louis Vuitton in Singapure, her desire had been shaped.
“I wanted to step in the store but it was upto full with the customer at ”A” group. I respected. They were not selling a heart medicine that is about to end up.”
She decided that creating a brand was always at something in her mind. What she would do? She remembered the information she got at a store in England. Cashmere is healthy, matching with skin. It could also be chic. She had once touched cashmere, than her research has began.
Her husband was doing iron and steel business with China. She had learned that the motherland of cashmere is China. She has investigated cashmere in China. Although she had chance to sell cashmere in Pekin, she had bought from its factory; she had believed in the importance of creating a brand. In 1992 she had sold her 7 stores in three months and then she had been a partner of Cashmere factory in China. Cahmere was the most suitable silk. Both were natural, healthy and could be aristocrat; one