Sillabus Mkt438
|[pic] |Syllabus |
| |School of Business |
| |3 credits |
| |MKT/438 Version 7 |
| |Public Relations |
| |Schedule:12/17/2012 - 02/11/2013 |
| |Campus: ESCORIAL LEARNING CENTER |
| |Group ID: EBK1212M |
Copyright © 2009, 2007 by University of Phoenix. All rights reserved.
Course Description
This course provides an introduction to the field of public relations. Areas covered are media relations; promotion; tools used in developing public relations and publicity, and improving customer satisfaction; relationship-building strategies; and ethics and public relations.
Policies
Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents:
• University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum.
University policies are subject to change. Be sure to read the policies
| |School of Business |
| |3 credits |
| |MKT/438 Version 7 |
| |Public Relations |
| |Schedule:12/17/2012 - 02/11/2013 |
| |Campus: ESCORIAL LEARNING CENTER |
| |Group ID: EBK1212M |
Copyright © 2009, 2007 by University of Phoenix. All rights reserved.
Course Description
This course provides an introduction to the field of public relations. Areas covered are media relations; promotion; tools used in developing public relations and publicity, and improving customer satisfaction; relationship-building strategies; and ethics and public relations.
Policies
Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents:
• University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum.
University policies are subject to change. Be sure to read the policies