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SIM336 Assessment TNE JAN 2015

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SIM336 Assessment TNE JAN 2015
STRATEGIC MANAGEMENT SIM336
ASSIGNMENT 1 - TITLE: Strategic Analysis

Issue Date:
Due Date:

10th November 2014
Monday 16th January 2015

Learning outcomes:

Strategic analysis of an organization(s).
Synthesis of ideas or solutions relating to strategy issues

Skills outcomes:Research skills
Critical evaluation
Creativity
Communication
Moderated by:

John Dixon-Dawson

All work submitted must adhere to the University Policy on ‘Cheating, Collusion and Plagiarism’
You must not submit an assignment that analyses the mobile phone industry and or a mobile phone company.

Task:
You are required to submit an individual report of 3,000 ±10% words, which can be based on an organization or idea of your own choice.
The strategic analysis must be related to a recognised aspect of business policy, strategic management or the philosophical underpinning of a particular methodology within the public or private sector strategic management domain.
If your analysis is of an organisation then do not submit a functional analysis; for example do not submit a strategic marketing analysis or a strategic human resource analysis. You should be applying the concepts and models from the topics that are within the module to your chosen organisation. The report must be written in a recognised style, i.e. table of contents, introduction, main analysis, conclusions, recommendations, references and bibliography. You must apply the Harvard system of referencing in your report.

Objectives
To analyse a business policy or strategic management topic, to carry out individual research or evaluation of an organization.

Requirements
Meet the learning outcomes listed above, identify and critically analyse fundamental issues related to strategic management. Undertake a study that shows clear evidence of synthesis and evaluation. There are a number of ways you might carry out this assignment: here are a few ideas:
 Use a theoretical model to reflect upon the reality (practice) of a situation. Use theory

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