SimBrand Report
Marketing & Customer
(MK 0273)
SIMBRAND GROUP REPORT
Lecturer: Magdalene Kong
Team: Red
Team Member:
Nguyen Thi Phuong Hien (14042143)
Nguyen Thi Thao Trang
Nguyen Thuong Huyen
Koo Hala
Jeong Ho Rak
Word Count: 1153
Table of Contents
1. Introduction 3
2. Initial Plan Implemented (Trial 1 and Trial 2) 3
3. Actual SimBrand Game (Round 1 to Round 6) 3
3.1 Understand and Analyzing: Market, Consumer and Competitor Situation 4
3.2 Strategy Implementation 4
3.2.1 Product Strategy 4
3.2.2 Price Strategy 6
3.2.3 Place Strategy 6
4. Conclusion 8
5. References 9
1. Introduction
Cesim SimBrand is a browser based marketing management simulation game that incorporates a range of concepts from the field of marketing to help to understand of the interconnectedness of business decisions in a fast moving and competitive environment. The case company is a smartphone developer with a presence in both the European and Asian markets.
This report will present by understanding and concluding the decisions made and outcomes, along with the challenges of planning decisions faced by the team during the analysis of the marketing exercise.
2. Initial Plan Implemented (Trial 1 and Trial 2)
In the SimBrand game, our team was provided two practice trials to help to understand how this game is played to achieve the market share and position in the market by competing against other competitor teams in their own market. Moreover, the SimBrand supports our team understanding the command of the whole marketing decision-making process (Amy Handlin, n.d). To encourage and enable unique strategy creation and execution, our team was started the SimBrand companies fresh without any operations history.
Through these trial rounds, our team has faced challenges in understanding segmentation, positioning, distribution channel investments to pervert bankruptcy, advertising budget allocation, after sales services, pricing, sales forecasting, marketing research, competitor analysis, research
(MK 0273)
SIMBRAND GROUP REPORT
Lecturer: Magdalene Kong
Team: Red
Team Member:
Nguyen Thi Phuong Hien (14042143)
Nguyen Thi Thao Trang
Nguyen Thuong Huyen
Koo Hala
Jeong Ho Rak
Word Count: 1153
Table of Contents
1. Introduction 3
2. Initial Plan Implemented (Trial 1 and Trial 2) 3
3. Actual SimBrand Game (Round 1 to Round 6) 3
3.1 Understand and Analyzing: Market, Consumer and Competitor Situation 4
3.2 Strategy Implementation 4
3.2.1 Product Strategy 4
3.2.2 Price Strategy 6
3.2.3 Place Strategy 6
4. Conclusion 8
5. References 9
1. Introduction
Cesim SimBrand is a browser based marketing management simulation game that incorporates a range of concepts from the field of marketing to help to understand of the interconnectedness of business decisions in a fast moving and competitive environment. The case company is a smartphone developer with a presence in both the European and Asian markets.
This report will present by understanding and concluding the decisions made and outcomes, along with the challenges of planning decisions faced by the team during the analysis of the marketing exercise.
2. Initial Plan Implemented (Trial 1 and Trial 2)
In the SimBrand game, our team was provided two practice trials to help to understand how this game is played to achieve the market share and position in the market by competing against other competitor teams in their own market. Moreover, the SimBrand supports our team understanding the command of the whole marketing decision-making process (Amy Handlin, n.d). To encourage and enable unique strategy creation and execution, our team was started the SimBrand companies fresh without any operations history.
Through these trial rounds, our team has faced challenges in understanding segmentation, positioning, distribution channel investments to pervert bankruptcy, advertising budget allocation, after sales services, pricing, sales forecasting, marketing research, competitor analysis, research
References: 3. Brian K. Reid & John D. Rea (2003). Mutual Fund Distribution Channels and Distribution Costs. Investment Company Institute. Vol. 9. No. 3. Retrieved from: http://www.ici.org/pdf/per09-03.pdf 4 7. Investment Company Institute (1994). Distribution Channels for Mutual Funds: Understanding Shareholder Choices. Research Report. Retrieved from: http://www.ici.org/pdf/rpt_distrib.pdf 8 15. Financial Accounting Standards Board (1974). Statement of Financial Accounting Standards No. 2. Accounting for Research and Development Costs. Retrieved from: http://www.fasb.org/resources/ccurl/286/565/fas2.pdf