Similarities Between Lincoln And Vission

Unlike Scion, that marketed their vehicles to the Generation Y, there is another vehicle that markets to a different potential age group (Solomon, 2011). I chose to compare the similarities and differences of the marketing between Lincoln and Scion. Lincoln has introduced the MKZ on the platform that concentrates toward consumers over the age of 45 (Wright, 2014). The marketers of Lincoln utilize the technologies of music and film as a story to advertise their vehicles to this particular age group (Wright, 2014). Their commercials are based on three classic genres, which are thriller noir, heist, and screwball comedy. In comparison to Scion, Lincoln also uses social media to advertise their vehicles and compare to their competition.