Decision Making and Problem Solving by Herbert A. Simon and Associates
Associates: George B. Dantzig, Robin Hogarth, Charles R. Piott, Howard Raiffa, Thomas C. Schelling, Kennth A. Shepsle, Richard Thaier, Amos Tversky, and Sidney Winter.
Simon was educated in political science at the University of Chicago (B.A., 1936, Ph.D., 1943). He has held research and faculty positions at the University of California (Berkeley), Illinois Institute of Technology and since 1949, Carnegie Mellon University, where he is the Richard King Mellon University Professor of Computer Science and Psychology. In 1978, he received the Alfred Nobel Memorial Prize in Economic Sciences and in 1986 the National Medal of Science.
Reprinted with permission from Research Briefings 1986: Report of the Research Briefing Panel on Decision Making and Problem Solving © 1986 by the National Academy of Sciences. Published by National Academy Press, Washington, DC.
Introduction
The work of managers, of scientists, of engineers, of lawyers--the work that steers the course of society and its economic and governmental organizations--is largely work of making decisions and solving problems. It is work of choosing issues that require attention, setting goals, finding or designing suitable courses of action, and evaluating and choosing among alternative actions. The first three of these activities--fixing agendas, setting goals, and designing actions--are usually called problem solving; the last, evaluating and choosing, is usually called decision making. Nothing is more important for the well-being of society than that this work be performed effectively, that we address successfully the many problems requiring attention at the national level (the budget and trade deficits, AIDS, national security, the mitigation of earthquake damage), at the level of business organizations (product improvement, efficiency of production, choice of investments), and