Simulated Test Marketing
The Introduction to Marketing simulation challenges students to make realistic marketing and business decisions in a competitive, fast-paced market.
It allows your students to develop and execute a complete marketing strategy, including brand design, pricing, ad copy design, media placement, distribution, and sales force management.
Throughout the exercise, students receive information on customer needs as well as a feedback on customer satisfaction with brands, prices and advertising. They discover how their actions reflect in both brand profitability and firm profitability. Students learn to study competitive tactics and adjust their marketing strategy to stay ahead of the competition.
The students can play against their peers or against computer-generated competitors. The "play against computer" version allows everyone to work at his or her own pace and there is no need to coordinate the play of all of the students.
Also available in Polish and Spanish languages ("Play Against Peers" version only).
Grading is based on the balanced scorecard that measures profitability, customer satisfaction and market share in the targeted market segments. http://www.marketplace-live.com/simulations/introduction-to-marketing.php Features: The simulation consists of eight customer segments in two market areas and a maximum of six different smartphone products that can be offered to the markets simultaneously. To encourage unique strategy creation and execution, participants start their Cesim SimBrand companies fresh without any operations history.
Participants are provided with a decision making tool that helps them to try and practice with different scenarios as well as analyze the outcomes of their decisions and projections. In addition, the simulation generates a range of reports that will help the teams to analyze and benchmark their own performance against their competitors.
Participant tasks: A significant part of the decision making challenge is to actively
It allows your students to develop and execute a complete marketing strategy, including brand design, pricing, ad copy design, media placement, distribution, and sales force management.
Throughout the exercise, students receive information on customer needs as well as a feedback on customer satisfaction with brands, prices and advertising. They discover how their actions reflect in both brand profitability and firm profitability. Students learn to study competitive tactics and adjust their marketing strategy to stay ahead of the competition.
The students can play against their peers or against computer-generated competitors. The "play against computer" version allows everyone to work at his or her own pace and there is no need to coordinate the play of all of the students.
Also available in Polish and Spanish languages ("Play Against Peers" version only).
Grading is based on the balanced scorecard that measures profitability, customer satisfaction and market share in the targeted market segments. http://www.marketplace-live.com/simulations/introduction-to-marketing.php Features: The simulation consists of eight customer segments in two market areas and a maximum of six different smartphone products that can be offered to the markets simultaneously. To encourage unique strategy creation and execution, participants start their Cesim SimBrand companies fresh without any operations history.
Participants are provided with a decision making tool that helps them to try and practice with different scenarios as well as analyze the outcomes of their decisions and projections. In addition, the simulation generates a range of reports that will help the teams to analyze and benchmark their own performance against their competitors.
Participant tasks: A significant part of the decision making challenge is to actively