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Simulation

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Simulation
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1

Board Members’ Objectives
Member

Objective

Betty

Forecasting: choice of options (consensus vs. mean) Doug

Forecasting: choice of options (role of risk)

Yvonne

Stocking Levels: Weighing the costs of over/understocking Meryl

Production flexibility: accurate response/ sourcing strategy (focus on flexibility)

Paul

Production flexibility: accurate response/ sourcing strategy (focus on demand uncertainty)
2

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Learning and and
Harvard
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Business
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School (revised Dec 2010)

2

1. Betty?

3
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3

1. Betty: Forecasting Room Choices
• Consensus forecasts can be problematic: – Can be skewed by interpersonal dynamics: e.g. person with power or
“squeaky” wheel can dominate
– Can lose valuable information about variance in opinions
• Betty believes that using the mean of the forecasters for your point estimate is a better choice than the consensus.
• Betty withholds her vote if you choose an option that has:
– Consensus forecast ,
– Mean forecast , and
– No change in profitability
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4
4

The Details: Betty’s Criteria
Betty withholds her vote if you choose a
High Consensus/Low Mean option.
There were 6 such options (Model A):

5
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5

2. Doug?

6
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and and Harvard
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6

2. Doug: Forecasting Room Choices
• It is critical to consider forecast variance when making product design decisions and production planning decisions.
• High

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