Environmental scanning provides the opportunity for detailed insight for a company’s current position as well as desired position in the industry. Scanning discoveries provide the company with awareness to warnings signs of external conditions facing competitors and the economy. As shown in the simulation, “Thinking Strategically,” environmental scanning encourages a company to evaluate and promote an appropriate vision and an improved sense of direction for all stakeholders. The information gathered in an environmental scan, also provides the company with future trends data. This discovery information can warn company officials of the rising or declining of trends on the horizon. The simulation used a SWOT analysis as an effective tool of environmental scanning. An analysis of strengths and weaknesses is obtained through internal sources, whereas, opportunities and threats information is obtained externally. All SWOT factors are critical for the company’s successful strategy. Analyses of each including a matched pair analysis are essential in determining the future prospects of the given industry and developing a specific industry niche.
References: The Bangkok Post. (2003). `Shooting for the stars ' through strategic planning. Retrieved on April 20, 2008, from ProQuest. Creating a Strategic Roadmap Simulation (2008). University of Phoenix: Retrieved on April 9, 2008, from website, http://mycampus.phoenix.edu. Developing Grand Strategies Simulation (2008). University of Phoenix: Retrieved on April 6, 2008 from website, http://mycampus.phoenix.edu. Harrison, S. (2008). Finding Ideas that Make a Difference. Journal of Business Strategy. Retrieved on April 19, 2008, from http://www.americansentinel.edu/JOBS//ideaspotting.shtml Oliver, R. (2002). The Strategic Sweet Spot. The Journal of Business Strategy. Retrieved on April 19, 2008, from EBSCOhost. Pearce-Robinson (2004). Strategy Implementation Ninth Edition: Retrieved on April 17, 2008, from Strategy Formulation: Formulating Long-Term Objectives and Grand Strategies. Thinking Strategically Simulation (2008). University of Phoenix: Retrieved on March 30, 2008, from website, http://mycampus.phoenix.edu.